Full guide here: https://www.notion.so/hockeystack/Step-2-0-Intro-to-your-first-attribution-report-f41d373b36974f8ab6f09bdd942917b9
In step 2, you will be building your first channel attribution report.
To do this, we need to create:
The definition of a “Marketing Channel”
The definitions of your KPIs to add as columns to this report.
Read the below article on our data model before proceeding to Step 2.1:The HockeyStack data model