Full guide here: https://www.notion.so/hockeystack/Step-3-1-Build-your-first-attribution-report-4a4893bcbea040c488a52bb8ca7e02d5
Read the below guides before proceeding:Building a Basic Report, Attribution Models, Sequences
After Step 2, we have everything we need to be able to build attribution reports!
Navigate to Definitions > Reports and create a new report
Our attribution report should have:
Numbers:
Number of companies engaged with the channel
Spend per channel
Number of times done for each KPI
Conversion rates between each KPI
$ Amounts for Pipeline and Closed Won
ACV for Pipeline and Closed Won
To keep this guide short, we will only build the below columns. The rest will be similar to at least one of the below:
Number of companies engaged with the channel
Spend per channel
Pipeline #
Pipeline $
Pipeline ACV
Pipeline → Closed Won conversion rate
Breakdown:
Unified Channel
Filter:
No filter — we want all companies to be shown
Attribution model:
For all of these columns, we will use the Linear model to demonstrate, but you can use any model.