Hubfluence has an MCP integration. MCP (Model Context Protocol) is just a standard way to plug Hubfluence directly into an AI assistant like Claude or OpenAI's Codex. Once it's connected, you talk to your assistant in normal language and it runs Hubfluence for you.

Instead of clicking through the app, you type things like "Build me a list of skincare creators doing over $10k a month, then start an outreach sequence with the sample offer." The assistant does it, using the same Hubfluence account you already log into. No code. No spreadsheets. You describe the outcome, it handles the steps.

Think of it as a teammate who knows every corner of Hubfluence and never gets tired of repetitive setup.

There are 64 tools available through the integration. That sounds like a lot, but they group into a handful of jobs you already understand: finding creators, building lists and Segments, running outreach, sending emails, managing samples, and pulling reports. You never memorize the tool names. You just ask, and the assistant picks the right ones.

A few real examples:

Every tool is one of three types, and it's worth knowing the difference before you start:

Of the 64 tools: 34 are read-only, 30 make changes, and 9 of those are destructive (delete or remove). The breakdown below labels each group so you always know what you're dealing with.

Pull performance numbers without touching anything. GMV by creator, message volume, sample status, sequence health, top performers, and trends over time. This is where "give me a weekly recap" comes from.

The research layer. Search the creator database with Smart Targeting Filters, look up individual creator profiles, and run Social Intelligence to see what's trending: top products, top brands, top categories on TikTok Shop right now. Pure lookups, so nothing changes in your account.

Create lists, add and remove creators, rename them, and look up what's inside. Use these to organize creators into groups you'll act on later (for example, "high performers" or "needs a follow-up"). Deleting a list or removing creators is the destructive part.

Segments are smart, rule-based groups (for example, "everyone who drove over $5k last month"). These tools build, update, read, and delete Segments so you can target the right creators automatically instead of hand-picking them.

The biggest group. Build and launch DM outreach sequences, add creators to them, set follow-ups, check status, pause, and remove. This is your bread-and-butter creator recruitment, run by plain-English instructions instead of manual setup.

One tool that combines DM and email outreach into a single coordinated sequence, so a creator gets the right touch on the right channel without you wiring it up by hand.

Create and run email sequences, add recipients, track sends and replies, and manage the flow. Same idea as DM outreach, on the email channel.

Review sample requests, approve or decline, and set up auto-approval rules so the AI handles routine sample requests for you based on your criteria. Frees you from approving every single request by hand.

Look up which sending email accounts are connected, so your email outreach goes out from the right address.

On top of the individual tools, there are four ready-made workflows. Each one chains several tools together for a common job, so you can ask for the whole thing in one line:

Solo founder. You're doing everything yourself. Use it as your operations team: "Find me 30 creators in my category, start outreach with a sample offer, and send me a recap every Friday." You set it up once and check the summaries.

Campaign manager. You're running daily creator ops. Use it to move faster: build Segments on the fly, launch follow-up sequences to non-repliers, and pull instant performance reports without leaving your chat window.

Agency or multi-brand operator. You're juggling several shops. Use it to standardize: run the same weekly recap and outreach health check across every brand, and spin up new lists and sequences for a new client in minutes.

You connect once, then it stays linked. You'll need your Hubfluence MCP access token (it starts with hubf_) from your Hubfluence account settings. The connection endpoint is https://api.hubfluence.io/mcp. Here's the setup for each assistant:

If you get stuck on setup, our team can walk you through it in Discord.

A few things are built in so the integration stays trustworthy:

It's not either/or. Most operators use the app for review and the integration for speed.

Do I need to know how to code? No. You talk to the assistant in normal sentences.

Is my data safe? The integration uses your own access token and your own permissions. It can't do anything you couldn't already do in the app, and destructive actions confirm first.

Which plan do I need? The MCP integration is available on the Business plan and above.

Can it delete things by accident? Destructive actions always ask for confirmation before running, so accidental deletes are very unlikely.

What if I get stuck? Join our Discord or email support@hubfluence.io and we'll help you get connected.