Without a contract, a retainer is a handshake, and a handshake does not tell you whether the 12 videos a creator posted this month actually met the standard you are paying for. A Creator Contract defines the deal and, just as importantly, what counts as a deliverable.
Quick answer
A Creator Contract defines the deal and what counts as a deliverable: video count, payment, bonuses, and the rules a video must meet. You build it once in the Community section, then attach it to any contest so creators agree to the terms the moment they sign up. Terms lock once a creator is approved.
What a contract covers
Deliverables and payment. For example, 30 videos for $500 this month, plus potential bonuses for hitting view, GMV, or posting milestones.
The bonus structure. What extra performance earns, so the creator has a reason to push past the minimum.
The deliverable rules. The specific standard a video must meet to count. This is the part most brands forget, and the part that protects them.
Usage rights and disclosure. Who can run the content as ads, for how long, and the disclosure the creator has to include.
You can start from the Hubfluence template and edit each section, or upload a PDF or text contract you already use.
Deliverable rules are what protect you
Say the contract is 30 videos for $500 plus bonuses. The deliverables are not just "30 videos." A valid video is defined. You set your own standard, and Hubfluence enforces whatever you choose. As an example, a brand might require:
10 seconds or longer, so no 3-second throwaways pad the count.
Product shown in the first three seconds, so the hook features the product.
An exact replica of an approved format from your brief or video vault.
Now the retainer is measurable. If a creator posts content that ignores the brief and does not perform, those posts do not count toward the contracted 30. You already gave them the winning formats, so you are being fair, you are just not paying full price for content that ignored them.
It protects the creator too
A contract is not one-way. Payment is guaranteed in writing, the bonuses are locked so the brand cannot move the goalposts, the standard is defined rather than subjective, and usage rights are clear. When the deal is in writing, both sides are held to it, which makes creators more comfortable committing to a retainer, not less.
Attach it to a contest
When you set up a contest, you attach the Contract you already built. Creators signing up through the public form automatically agree to the terms, deliverables, and rules at the same time. Terms lock once a creator is approved, so the deal cannot change on them mid-contest, and the contest tracks every result against the contracted rules on a live leaderboard.
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