Segments group your existing creators by what they have actually done with your brand, so you can re-engage the right cohort instead of blasting everyone. Here is where to find them and how to build one.
Quick answer
Segments live in their own Segments area in the left sidebar, alongside your creator tools. Open it, build a cohort from behavior and profile filters, save it, then point an outreach sequence or a contest at it.
How to build a segment
Open Segments from the sidebar.
Build a cohort from any mix of behavior and profile filters: sample status, post count, days since last post, GMV tier, niche, country.
Save it. The segment stays live and updates as creators move in and out of the cohort.
Attach an outreach sequence or point a contest at it, then tailor the message to that cohort.
Common segments to start with
Sampled, never posted. They have your product but have not filmed. Run an incentive nudge with a deadline.
Posted once, then churned. Went quiet for 30+ days. Win them back with a contest or a Discord invite.
Revenue-generating creators. Actively driving GMV. Reward and amplify them.
Segments or Smart Lists?
Smart Lists are static rosters you build and curate by hand. Segments are behavior-based cohorts that update automatically as creators change status, like days since their last post. Use lists to organize, use Segments to re-engage.
The fastest way to reach our team is our Discord support server, where tickets are usually answered within minutes. You can also email support@hubfluence.io for a private reply, though it is slower.