Characters let you create consistent people (or subjects) across your video — ideal for UGC-style ads, explainers, and storytelling.
You can create characters from images or descriptions and reuse them across videos. You can upload an image to create a character that closely resembles you or another individual, or use descriptions to define their appearance and vibe.
How to create a character
Open a Brand or your personal space
Go to the References tab
Click + and select Character
Upload an image or write a description Ensure the image meets the app’s requirements, such as file size and format, for optimal results.
Name your character
Select a voice (optional)
Refine and regenerate the character
Save
How to use your character
Use your character in a prompt with @mentions:
A UGC-style ad featuring @Maya talking about her morning routine
You can also start a video directly from a character:
Open the ... (more options) menu
Select Use in video
Manage your Character
Go to the References tab (in the scope it's saved to)
Select the Character
Click the ... (more options) menu
From here you can:
Use in video
Add to brand
Edit
Delete
Tips
Use clear descriptions to define appearance and vibe
Upload reference images for more control
Keep character names simple so they’re easy to find with @
Notes
Characters can be people, animals, or stylized subjects
Results may vary depending on description detail and scene complexity