Products help you keep your product visually consistent throughout your video — across scenes, camera angles, and environments.
If you're creating ads or branded content, this ensures your product looks like the same item every time it appears.
How to Create a Product
Go to the Create tab
Scroll to the ingredients rail
Either:
Click the + button on the right
Or select Products and click + New Product
Upload reference images of your product
Name your product
Save
Add reference images
You can upload up to 6 images.
For best results:
Include multiple angles (front, side, back, top)
Add one clear “hero” image
Include close-ups of important details (like labels)
Use well-lit, unobstructed photos
Avoid heavy filters
Providing varied images improves consistency across scenes.
How to use your product
Use your product in a prompt with @mentions.
Example:
A product ad featuring @GloSip in an office, at home, and outdoors
Hypernatural will keep your product consistent across scenes.
You can also start a video directly from your product:
Open the ... (more options) menu on the product
Select Use in video
Manage your Product
Go to the Create tab
Navigate to the Product from the ingredients rail
Click the ... (more options) menu
From here you can:
Use in video
Add to brand
Edit
Delete
Tips
Upload different angles instead of repeating the same image
Keep lighting consistent across images
Use the exact product name when referencing it
Notes
You can upload up to 6 images per product
Product names must match when used in prompts
Results may vary depending on lighting and scene complexity
