What Brands are for
Brands help you create videos for a specific brand, campaign, or concept with consistency.
Instead of re-adding the same details each time, you can create within a Brand where your ingredients (characters, products, styles, etc) and brief (context) are already set. The tool will also generate suggestions based on your brief, helping you get started faster.
Use Brands for things like:
A brand or product line
A marketing campaign
A client account
A recurring content series
How to create a Brand
Go to the My Brands tab
Click Create Brand
Add a Brand Name
Fill out the Brief
Click Next
Add your ingredients:
Logo
Product
Character
Voice
Style
Click Create Brand
Once created, you’ll land in your Brand where you can start generating videos.
Writing a good Brand Brief
The brief helps guide how your videos are generated. The more clear and specific it is, the more consistent your outputs will be.
Try to include:
What you’re creating (ads, UGC, brand story, etc.)
Your audience (who the video is for)
Tone and style (clean, cinematic, playful, minimal, etc.)
What to highlight (product features, benefits, messaging)
Example:
Skincare brand targeting women 25–40. Clean, minimal, natural aesthetic. Focus on ingredients, texture, and daily routine use. Videos should feel calm, premium, and product-focused.
You can update your brief anytime as your direction evolves.
How Brands work
Reuse products, characters, styles, and voice across videos
Generate videos directly within the Brand
Get prompt suggestions based on your brief
Add existing videos or ingredients at any time
Brands are viewed one at a time. To switch between Brands:
Click the Brand dropdown at the top of the page
Select another Brand
Or click New to create a new one
You can also add existing videos or brand assets to a Brand after they’ve been created.
Suggestions?
Brands generate Suggestions based on your brief to help you quickly start new videos that match your direction.
Brands vs Create (dashboard)
Create tab (dashboard): Shows everything you’ve created
Brands: Let you create videos with a defined brief and ingredients for consistent results
Even if a video or brand asset is part of a Brand, it will still appear in your Create tab (dashboard).