What Brands are for
A Brand is a working space with its own context — brief, references, and video history — that Hypernatural draws on every time you generate inside it.
Instead of re-adding the same details each time, you can create within a Brand where your references (characters, products, styles, etc), your brief (context), and your past videos are already part of what Hypernatural pulls from. The tool will also generate suggestions based on your brief, helping you get started faster.
Use Brands for things like:
A brand or product line
A marketing campaign
A client account
A recurring content series
How to create a Brand
Click the scope dropdown at the top of your dashboard
Select New Brand
Add a Brand Name
Fill out the Brief
Click Next
Add your references:
Logo
Product
Character
Voice
Style
Click Create Brand
Once created, you’ll land in your Brand where you can start generating videos.
Writing a good Brand Brief
The brief helps guide how your videos are generated. The more clear and specific it is, the more consistent your outputs will be.
Try to include:
What you’re creating (ads, UGC, brand story, etc.)
Your audience (who the video is for)
Tone and style (clean, cinematic, playful, minimal, etc.)
What to highlight (product features, benefits, messaging)
Example:
Skincare brand targeting women 25–40. Clean, minimal, natural aesthetic. Focus on ingredients, texture, and daily routine use. Videos should feel calm, premium, and product-focused.
You can update your brief anytime from the Brand's About tab as your direction evolves.
How Brands work
Reuse products, characters, styles, and voice across videos
Generate videos directly within the Brand
Every video you generate in the Brand adds to its context, so Hypernatural stays consistent with what's already been created
Get prompt suggestions based on your brief
Add existing videos, assets, or references at any time
Every account also has a personal space — "[Your Name]'s Videos" — that works the same way, minus a brief, and can't be deleted.
To switch between Brands (or back to your personal space):
Click the scope dropdown at the top of the page
Select another Brand, or your personal space
Or click New Brand to create one
Suggestions?
Brands generate Suggestions based on your brief to help you quickly start new videos that match your direction.
Brands vs. your personal space
Personal space | Brand | |
Videos & assets | Everything you make outside a Brand | Only what's made in or added to it |
Brief | — | ✓ |
Good for | General, one-off work | A client, product, or campaign |
A video always belongs to whichever scope you created it in — you can add it to another Brand later from its ... (more options) menu.