Hypernatural calls this a Ken Burns effect — a free pan/zoom preset applied to a shot's existing still image. It generates no new video and costs no credits — but only if you use the words "Ken Burns."
Available effects
Zoom in / Zoom out
Bounce zoom — zooms in and bounces slightly
Pan left / Pan right / Pan up / Pan down
Pan up-left / Pan down-right
How to apply
Ask the chat for a Ken Burns effect by name:
"Add a Ken Burns to shot 2" — the chat picks an effect for you
"Give shot 4 a Ken Burns zoom in"
"Add a Ken Burns pan left to shots 1 and 3"
Don't know which effects exist? Ask "what Ken Burns effects are there?" and the chat will list them.
Note: Ken Burns only works on a shot that's still a single image. Once a shot has an AI-animated clip, it can't take a Ken Burns effect.
When to use this
These effects are a great option when:
You want to avoid still images being rejected by platforms like Facebook or TikTok
You want movement without spending credits
You're drafting and want to see how a shot feels before committing to AI animation
Note: Saying "Ken Burns" is what keeps this free. Any other phrasing for movement — "add a pan and zoom," "make it drift slowly," "add some movement to this shot" — is treated as full AI animation and will cost credits, even if it describes the exact same motion.