The average for our immersion scores is 50, meaning you want to strive for a score higher than that. In general, a higher immersion score means your audience is more emotionally and attentively engaged with the content.
Our norms are established from thousands of tests of experiences and content (advertisements, live events, training, education, movies, music, television, etc) with data collected from thousands of individuals.
In general, a higher Immersion score is better. For tips on how to increase immersion scores, head to this article.
If you would like to get category-specific norms, please contact your Customer Success representative or email us here: