The “Report Card” tab has all of the basic information on participants, time period, and the average immersion and safety scores for the experience. Within the “Report Card” tab, there are multiple sections:
Overall: This section provides general information about the experience.
Time/Date: The start and end dates and times are shown here. You can change the time window of your experience in this section so long as the experience hasn’t been completed yet. Do this by hovering your mouse over the date and clicking the pen icon that appears!
Participants: The number of participants that engaged in the experience are listed. “Pending” refers to participants who were invited to the experience but have yet to participate and contribute their data.
Immersion scores: Higher immersion scores (designated by the icon with the squiggly line - yep, that's the official term for it!!!) indicate a deeper emotional connection, better absorption of content (meaning better recall), and a higher likelihood of people engaging in meaningful future behaviors related to the experience.
Safety scores: Higher safety scores (designated by the shield) signify greater comfort and confidence in the experience, more capacity to absorb information, and a higher likelihood of team success.
Norms: Both safety and immersion scores are compared to the “industry norm”, or the averaged scores from our trove of data from similar content experiences. They are also compared to “your average safety/immersion score” that your account has recorded with similar content in the past.
Agenda: If you created an agenda for your live experience, this section will break down each part of your experience that you labeled and provide average Immersion and psychological safety scores per labeled agenda section. You can always go back and edit your agenda sections after you create them! For more information, see here.
Highlights: It was the best of times, it was the worst of times...This section will provide you with up to 6 Best Moments and 6 Worst Moments with respect to immersion scores. Click through the tiles to see where these points occurred in the experience timeline so that you can optimize the experience or content based on your strengths and weaknesses!
Audience: This section shows the distribution of your audience across 5 score-based categories of immersion and safety. Quickly see what percent of your participants were captivated vs. tuned out, and what percent felt zen vs. unsafe. See the ranges for these categories below:
We break down our immersion and safety scores into categories to help you visualize the meaning of the numbers. The exact breakdown is below!
Immersion categories:
Captivated: 91-100
Absorbed: 66-90
Interested: 36-65
Indifferent: 11-35
Tuned Out: 1-10
Safety categories:
Zen: 86-100
Very Safe: 66-85
Safe: 36-65
Unsafe: 16-35
Very Unsafe 1-15
If you need more information on the other tabs of your experience, head to "Getting Insights from your Data".
If you have more questions you may contact your Customer Success representative directly or email us here: success@getimmersion.com