An email promising a price is a promise your landing page has to keep. Parity finds the products offered in your creative, follows each one's click-through link to its landing page, and compares what the page says against what the email says. Anything that does not line up is flagged before you send.
This walkthrough covers turning the tab on, running a check, and reading the results.
ℹ WHAT YOU'LL LEARN IN THIS GUIDE 1. How to turn on the Parity tab 2. How to run a parity check 3. How to read the results 4. What to do about a mismatch |
Turning on the Parity tab
Parity is off until an admin enables it, in the same way as Approvals. It is switched on per account, so once it is on it appears for everyone on the account.
Click the Settings gear icon in the top navigation bar.
Choose Creative Rendering.
Select Tabs at the bottom of the left-hand menu.
Switch Parity on.
Parity sits in the tab list on the Tabs settings screen.
Running a parity check
The check is not run automatically. Open the rendering report, go to the Parity tab, and start it yourself.
Open the rendering report for the email you want to check.
Select the Parity tab.
Click Run.
The Parity tab before a check has been run.
Inbox Monster then finds the products in the creative, opens each product's landing page, and reads back what the page shows. This takes a little time, since every landing page is loaded properly rather than guessed at.
Once a check exists, the button moves to the top of the page and becomes Re-run.
Reading the results
The results come in two parts: a summary across the whole email, and a row for each product.
Parity results: the summary across the top, then a row per product.
The summary
Figure | What it means |
Products found | How many products Parity picked up in the creative. Worth a glance on its own — if this is lower than you expect, some products were not recognised. |
Passed | Products where the email and the landing page agree. |
Mismatched | Products where they do not. This is the number to act on. |
The product table
Each row puts the two versions side by side, so you can read across and see the difference without opening anything.
Column | What it shows |
In the email | The product name and price as written in your creative. |
Match | Pass when the two sides agree, and a mismatch flag when they do not. |
On the landing page | The same details as they appear on the page the product links to. |
Landing page | View page opens that landing page in a new tab so you can check it yourself. |
Above the table, the All, Passed and Mismatched chips filter the list, and the search box narrows it by product name — useful on a large catalogue send where only one or two rows need attention.
Acting on a mismatch
A mismatch means the email and the landing page are telling a subscriber two different things. Read across the row to see which side is wrong, then use View page to confirm on the live page before deciding.
The landing page is right. Correct the creative and re-run the check.
The email is right. The page needs updating — usually a merchandising or feed problem rather than an email one, so it goes to whoever owns the site.
Both look right to you. Send it to us through the help icon, so we can look at how the page was read.
Frequently asked questions
Products found is lower than the number in my email. Why?
Parity picks up the products it can identify from the creative and its links. If something is missing, it usually means that product was not recognised as one — send us the campaign through the help icon and we will take a look.
Do I need to run it again after editing the creative?
Yes. The results reflect the version that was checked, so use Re-run after changing a product, a price or a link.
Why does a row show no product image?
Rows compare names and prices as text. The image was removed from the row so the two comparison columns line up against their headings.
The check is stuck loading. What now?
If a check does not come back, Parity stops waiting after a few minutes and offers you a retry rather than spinning indefinitely. Start it again from the retry panel. If it fails a second time, send it to us through the help icon.
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