Ad Management Techniques
A collection of articles covering essential ad serving techniques, providing step-by-step guidance on things like building an image ad and creating advertiser logins.
24 articles
How to Upload Ad CreativeThis article will show you how to upload and manage ad creatives.
How to Create an Image Ad ItemImage ad items are the most common type of ad item and one of the easiest to build.
Building an HTML5/Rich Media Ad Item in Indie Ads ManagerHTML5/Rich media ad items are designed to be engaging and interactive than standard display ads.
High-Impact Newsletter Ads: Presenting SponsorsIn this guide, we will walk you through the process of creating the two components of a Presenting Sponsor ad using Indie Ads Manager.
Serving Ads to Your Email Platform Using Indie Ads ManagerInstructions on using Indie Ads Manager to serve digital ads to your email newsletter.
Serving Image Ads to Your Indie Site Using Indie Ads ManagerIn this article, we'll discuss setting up standard image ads and serving them to your Indie Website.
House & Default Ads in Indie Ads ManagerLearn how to set house ads (aka default ads) in Indie Ads Manager.
Geographic TargetingIn this article, we'll take deeper look into Geographic Targeting in Indie Ads Manager.
Keyword TargetingKeyword targeting allows you to serve campaigns to pages with specific URLs or words.
Platform & Device TargetingIn this article, we'll take deeper look into Platform & Device Targeting in Indie Ads Manager.
Creating a User Login for an AdvertiserYou can give an advertiser access to Indie Ads Manager to to view their ad performance and retrieve conversion tags.
Creating a homepage takeover using roadblocksUsing roadblocks, you can set up a homepage takeover for a high-impact advertising campaign.
Implementing Roadblocks in Email ZonesAs with display ad campaigns, you can implement roadblocks in email ad campaigns using Indie Ads Manager.
How to Run A/B Tests Using Indie Ads ManagerWhile Indie Ads Manager doesn't have a built-in tool for conducting A/B tests, you can set one up manually. Here's how.
How to Use the Live Website PreviewThe live website preview, Indie Ads Manager lets you see how your Indie Site will look based on different dates, times, and user locations.
Frequency CappingIn this article, you will learn about how to use Frequency Capping settings.
Pacing & SchedulePacing & Schedule options determine how quickly ads will display, rank ads by priority, and add quota and date and time restrictions.
Using Shared Schedules in Indie Ads ManagerOur shared schedules feature allows you to have multiple campaign assignments share the same scheduling parameters.
Ad Rotation & Unique DeliverySetting up ad rotation and unique delivery in your newsletter and on your website.
Serve Method OptionsExplore the two methods available to determine how assignments in Indie Ads Manager will be served: fixed delivery and auction.
How to Make an Image Responsive in Email Ad ItemsLearn how to edit standard zone tags generated in Indie Ads Manager so that they are responsive instead of fixed size.
Making a Zone ResponsiveIn this article, you will learn what a responsive zone is and how to make a zone responsive.
Adding Zone Tags to Your Indie SiteHow to use zone tags in Indie Ads Manager to place display ads on your Indie Tech website.
Turning Off Indie Ads on Specific Pages & PostsThis guide will walk you through the simple steps to disable advertising on specific pages and posts within your website.