Indie Ads Manager (IAM)
63 articles
Digital Advertising GlossaryThis glossary includes the most common online advertising terms and some terms you'll encounter in Indie Ads Manager (IAM).
Common Newsletter Email Unique IDs
Understanding AdSense Ads vs. Image AdsLearn about the differences between AdSense ads and image ads, and why you you can only display image ads in your newsletters.
Essential Articles
Foundational articles designed to help you understand the core components and functionality of Indie Ads Manager.
What is Indie Ads Manager?
How are ads organized in Indie Ads Manager?
Ad Zone Locations and Standard SizesA quick guide to understanding the location of your ad zones on your Indie site as well as the standard ad sizes for each placement.
Understanding Publishers in Indie Ads ManagerIn this article, we explore Publisher records in Indie Ads Manager.
Understanding Advertisers in Indie Ads ManagerAn advertiser in Indie Ads Manager is any source of advertisements. This could be a person, a company, or an ad exchange.
Understanding Campaigns in Indie Ads ManagerLearn about the different types of campaigns and how to use them.
Understanding Ad Items in Indie Ads ManagerThe details of an individual ad is called an ad item. Ad items have different types, each corresponding to a different medium or source.
Understanding Assignments in Indie Ads ManagerTo serve a campaign or an ad item in Indie Ads Manager, you need to assign it to a zone or a channel.
Understanding Targeting in Indie Ads ManagerSpecify geographic, platform, and keyword targets that can alter the priority of the assignment.
Understanding Zones in Indie Ads ManagerIn this article, we explore Zones in Indie Ads Manager.
Understanding Channels in Indie Ads Manager
Understanding Roadblocks
About Zone TagsLearn all about zone tags in Indie Ads Manager.
Types of Zone Tags
Zone PropertiesIn this article we cover changing how an ad zone responds to an ad request by editing its Zone Properties.
Ad Management Techniques
A collection of articles covering essential ad serving techniques, providing step-by-step guidance on things like building an image ad and creating advertiser logins.
How to Upload Ad CreativeThis article will show you how to upload and manage ad creatives.
How to Create an Image Ad ItemImage ad items are the most common type of ad item and one of the easiest to build.
Building an HTML5/Rich Media Ad Item in Indie Ads ManagerHTML5/Rich media ad items are designed to be engaging and interactive than standard display ads.
High-Impact Newsletter Ads: Presenting SponsorsIn this guide, we will walk you through the process of creating the two components of a Presenting Sponsor ad using Indie Ads Manager.
Serving Ads to Your Email Platform Using Indie Ads ManagerInstructions on using Indie Ads Manager to serve digital ads to your email newsletter.
Serving Image Ads to Your Indie Site Using Indie Ads ManagerIn this article, we'll discuss setting up standard image ads and serving them to your Indie Website.
House & Default Ads in Indie Ads ManagerLearn how to set house ads (aka default ads) in Indie Ads Manager.
Geographic TargetingIn this article, we'll take deeper look into Geographic Targeting in Indie Ads Manager.
Keyword TargetingKeyword targeting allows you to serve campaigns to pages with specific URLs or words.
Platform & Device TargetingIn this article, we'll take deeper look into Platform & Device Targeting in Indie Ads Manager.
Creating a User Login for an AdvertiserYou can give an advertiser access to Indie Ads Manager to to view their ad performance and retrieve conversion tags.
Creating a homepage takeover using roadblocksUsing roadblocks, you can set up a homepage takeover for a high-impact advertising campaign.
Implementing Roadblocks in Email ZonesAs with display ad campaigns, you can implement roadblocks in email ad campaigns using Indie Ads Manager.
How to Run A/B Tests Using Indie Ads ManagerWhile Indie Ads Manager doesn't have a built-in tool for conducting A/B tests, you can set one up manually. Here's how.
How to Use the Live Website PreviewThe live website preview, Indie Ads Manager lets you see how your Indie Site will look based on different dates, times, and user locations.
Frequency CappingIn this article, you will learn about how to use Frequency Capping settings.
Pacing & SchedulePacing & Schedule options determine how quickly ads will display, rank ads by priority, and add quota and date and time restrictions.
Using Shared Schedules in Indie Ads ManagerOur shared schedules feature allows you to have multiple campaign assignments share the same scheduling parameters.
Ad Rotation & Unique DeliverySetting up ad rotation and unique delivery in your newsletter and on your website.
Serve Method OptionsExplore the two methods available to determine how assignments in Indie Ads Manager will be served: fixed delivery and auction.
How to Make an Image Responsive in Email Ad ItemsLearn how to edit standard zone tags generated in Indie Ads Manager so that they are responsive instead of fixed size.
Making a Zone ResponsiveIn this article, you will learn what a responsive zone is and how to make a zone responsive.
Adding Zone Tags to Your Indie SiteHow to use zone tags in Indie Ads Manager to place display ads on your Indie Tech website.
Turning Off Indie Ads on Specific Pages & PostsThis guide will walk you through the simple steps to disable advertising on specific pages and posts within your website.
Reporting & Statistics
These articles will help you navigate and undrestand the reports in Indie Ads Manager.
Understanding Publisher and Advertiser Reports in Indie Ads ManagerUse Publisher and Advertiser statistic reports to understand impressions, clicks, CTR, and more.
Understanding Viewability StatisticsViewability is an important metric that extends beyond total impressions, offering deeper insights into ad performance.
Understanding Custom Reports in Indie Ads ManagerLearn how to use the Statistics Reports subsection under Statistics to create, download, and schedule emails for custom reports.
Understanding Advanced Reports in Indie Ads Manager
Understanding Programmatic Reports in Indie Ads ManagerThis article will outline how to generate reports for auction-based setups.
Native Ad Templates
Learn how to use specific native ad templates like sticky footer ads.
How to build a native tower ad (desktop only)Tower ads are horizontal banner ads that float and stay over the page as the viewer scrolls.
How to build a native upcoming events adQuickly and easily build an attractive display ad promoting an upcoming event. You can add custom branding such as colors, a logo, and more.
How to build a native sticky footer or banderole adLearn how to serve sticky footer and banderole ads to your website.
How to build a native job opportunity adQuickly and easily build an ad promoting a job or volunteer opportunity. You can add custom branding such as colors, a logo, and more.
How to build a native product slideshow adCreate an animated slideshow ad to promote 3 different products for an advertiser
How to build a native in-feed adIn-feed ads blend seamlessly with the surrounding content, resembling items like blog post teasers or product descriptions.
How to build a native logo scrollerUse our flexible logo scroller ad template to enhance sponsor recognition on your website
How to build a native article sliderThis guide will walk you through creating a native Article Slider. This ad is designed to showcase 5 articles in an auto-rotating format.
How to build a 5-article listicle adBuild a responsive listicle with 5 articles to promote your own content or share a partner publication's content.
How to build a business showcase adBuild a stunning, responsive business showcase ad to promote local businesses & services.
FAQ & Troubleshooting
Frequently asked questions about Indie Ads Manager.
Is Indie Ads Manager the same thing as AdSense?Explore the difference between Indie Ads Manager and AdSense
Is Indie Ads Manager the same thing as Google Ad Manager?Discover the differences between Indie Ads Manager and Google Ad Manager
Ads Are Not Displaying (Email)This article is part of the Indie Ads Troubleshooting Manual. This section focuses on the issues of ads not displaying in Emails.
Ads Are Not Displaying (General)This article is part of the Indie Ads Troubleshooting Manual. This particular section focuses on general issues with ads not displaying.