On the Advanced Search Page the Company Attributes filter has 4 different filters that can be used to search for companies.
Let's dive into each one and how you can use it!
Year Founded
In the Year Founded section, you can enter a minimum and maximum to define the range of company founding years you want to see.
Number of Available Locations
Using the Number of Available Locations section will help you identify companies that have multiple branches or site locations. Simply enter a minimum and maximum that defines the ranges you're looking for.
Description Keywords
In the Description Keyword section, you can search for companies by keywords that describe their services. Looking for home health care services like senior living facilities? Type senior living into the search bar that says 'Words to Include.'
Looking for software companies that build payroll solutions? Type payroll into the 'Words to Include' search bar.
You can also exclude companies by adding keywords into the 'Words to Exclude' search bar.
Company Business Model
Searching for companies by business model (rather than just industry, size, or location) tends to surface better-fit prospects with sharper qualifications.
The type of business model reveals how a company operates, which predicts what problems it has, who owns those problems, and how to message them.
Business models also often correlates with where budget sits, how purchasing decisions get made (centralized vs. decentralized), and what triggers a purchase (new project wins, compliance deadlines, etc.) — useful for timing outreach.
Here is a brief breakdown for each Business Model:
B2B: One business sells products or services to another business.
B2C: A business sells directly to individual end consumers.
B2G: A business sells products or services to government agencies, often through contracts or procurement processes.
C2B: An individual offers products, services, or value to a business.
C2C: Individuals sell or trade directly with other individuals, usually facilitated by a third-party platform.
C2G: An individual provides payment, information, or services directly to a government entity.
In conclusion, these alternative filter options let you quickly narrow down sites to match your company’s ideal ICP.
Learn about our Technographic filter here!
Reach out to your CSM if you have any questions via email or through the in app chat service.





