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Gift Card Reminders

Learn how to use the Rise reminders tool to automatically notify customers about their outstanding gift card balances.

Emilie Levenbach avatar
Written by Emilie Levenbach
Updated over a month ago

In this article, you will learn:

  1. What gift card reminders are and how they can impact your business

  2. How to set up gift card reminders

  3. How to customize your gift card reminder emails
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What are gift card reminders, and how can they impact your business?

Gift card reminders are automated emails sent to customers who have an outstanding balance on their gift card. These reminders are a powerful way to boost engagement and drive more revenue.
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By reminding customers they still have funds to spend, you increase the chances they'll return to your store and complete a purchase. Not only does this improve gift card redemption rates, but it also encourages upsells and helps build long-term customer loyalty. After all, there's nothing better than discovering you still have “free money” waiting to be used.


How to set up gift card reminders

To get started, head to your Rise dashboard and follow these steps:

  1. Click on Notifications → Make sure you're on the Gift cards tab

  2. Click Set Up next to Remind customers about their gift cards


3. After clicking Set Up, the Gift Card Reminders settings screen will open. This is where you can define when the reminders should be sent.
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Here’s what each part means:

  • When to send a reminder?
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    • You can choose to send reminders a certain number of days after a customer's last gift card activity.
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      • For gift cards, activity includes:

        • Receiving a gift card.

        • Redeeming a gift card (even partially).

        • Any manual balance adjustment (excluding bulk actions).
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    • You can choose to send it a certain number of days before the gift card expires.
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      • For example, if a gift card is set to expire in 60 days, you can schedule a reminder to be sent 10 days before the expiration date, encouraging customers to come back and make a purchase while they still can.

  • Add Reminder
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    • Click this to set additional reminder emails at different times. For example, you can send one reminder after 30 days and another after 90 days.
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  • Remind only if balance is more than
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    • Use this setting to control who gets reminders. The email will only be sent if the customer’s remaining gift card balance is higher than the amount you set here (e.g., more than $1).


How to customize your gift card reminder emails

To customize the emails sent to your customers:

  1. In your Rise dashboard, go to Notifications

  2. Click the Gift cards tab

  3. Click the menu icon (⋯) next to Gift card reminders

  4. Select the type of reminder you want to edit:

    • Edit ‘After last activity’

    • Edit ‘Before expiration’


If you're using an external email provider, you can disable Rise.ai reminder emails under Advanced provider settings by unchecking the relevant options.
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Please note:

  • Reminder emails are sent at 9:00 AM based on your store time zone. If no time zone is set, reminders will be sent in EST
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  • For existing customers, any changes made to the reminder settings will only take effect after they use or receive a gift card again.
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  • If there’s a delay, such as a scheduled gift card or delayed credit, the reminder countdown will begin only after the credit becomes active.
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​​Have more questions or any product feedback?

Feel free to contact us at info@rise.ai or in the chat box.

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