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Rise.ai & Klaviyo Integration - Events Setup for Gift Card Emails

Learn how to personalize your gift card emails in Klaviyo using Rise event properties.

Emilie Levenbach avatar
Written by Emilie Levenbach
Updated over 2 weeks ago

In this article, you'll find:



What are Klaviyo event properties

When integrated with a third-party app like Rise, Klaviyo tracks specific customer actions as metrics. Rise event properties represent the details associated with these actions.

These properties can only be used in metric-triggered flow messages. In the Rise-Klaviyo integration for Gift Card emails, there are different properties available for the Gift Card Creation flow.



How to add Gift Card variables to your Klaviyo emails

Once you've set up your flow with the “Gift Card Created” event, you can personalize the email by inserting gift card data (also called event properties) into your message.

You can add event variables in two ways:

  • Via the Preview Panel

    1. Click on the email in your Klaviyo flow that's triggered by the “Gift Card Created” event.

    2. On the right-hand panel, under Email details, click on Edit in the template section


    3. Once inside the email editor, click Preview & Test in the upper right corner.

    4. In the preview window, a sidebar will open on the right showing all of Rise's event properties. Click on the property you want, then paste it into the email message.

  • Use our list of Rise event properties

    We’ve collected all of Rise’s available event properties in one place, so you can quickly copy and paste them into your email messages.

Recipient First Name

{{ event.recipient_first_name }}

Recipient Full Name

{{ event.recipient_full_name }}

Gift Card Balance

{{ event.gift_card_balance }}

Gift Card Code

{{ event.gift_card_code }}

Gift Card Expiration

{{ event.gift_card_expiration }}

Gift Card Initial Value

{{ event.gift_card_initial_value }}

Gift Card ID

{{ event.giftCard_id }}

Gift Card Greeting Message

{{ event.greeting_message }}

Gift Card Image URL

{{ event.greeting_image_url }}

Sender Email

{{ event.sender_email }}

Sender First Name

{{ event.sender_first_name }}

Recipient Full Name

{{ event.sender_full_name }}

Greeting Card URL

{{ event.greeting_card_url }}

Wallet Code

{{ event.wallet_code }}

Total Wallet Balance

{{ event.total_wallet_balance }}

Shop URL

{{ event.shop_url }}


  • To learn how to add the Gift Card image to your emails using the greeting image event variable, please follow this article.

  • To learn how to add the Greeting Experience link to a button using the Greeting Experience event variable, please follow this article.


Have more questions or any product feedback?
Feel free to contact us at info@rise.ai or in the chat box

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