Why the Sales Probability Score Matters
Sales probability is a key metric on Investorlift that helps sellers assess the likelihood of a property selling. Understanding your score allows you to identify what's working, what needs improvement, and when you have the leverage to push for a higher price.
This guide explains the different score ranges, what each means, and how to improve a low score.
Understanding the Sales Probability Score
Each score range signals a different level of buyer interest and listing health.
45–55%: Standard Performance
A score in this range is common for most properties. It indicates a reasonable chance of selling, but further optimizations may help attract more buyers and improve deal velocity.
Below 45%: Needs Improvement
A score below 45% suggests the listing may lack buyer interest. Evaluate the following factors to improve your score:
Number of Views — Check if the listing is getting enough traffic. If views are low, adjust your marketing strategy or improve visibility.
Pricing Accuracy — Ensure your starting price and After Repair Value (ARV) align with current market conditions.
Listing Details — Buyers need enough information to make informed decisions. Make sure your listing includes:
High-quality images showcasing the property
Comparable sales (comps) to justify the price
A clear and detailed property description
Information on necessary repairs
Video walkthroughs or virtual tours
Relevant documentation supporting the deal
Verification of the deal for added credibility
Above 55%: Good, With Room to Improve
A score above 55% indicates a strong listing with a solid chance of selling. There may still be opportunities to refine details, adjust pricing, or add more content to further enhance buyer appeal.
Above 75%: Excellent — Consider Raising Your Price
A sales probability above 75% means the property is highly desirable. Sellers in this range may have the flexibility to increase the asking price while still maintaining strong buyer interest.
Requirements for the Score to Appear
For a sales probability score to be displayed on Investorlift, two conditions must be met:
Minimum Views: At least 10 unique buyer IDs must view the property.
Score Updates: Sales probability scores are refreshed once per hour to keep data accurate and relevant.
👉🏼 If the score isn't visible on your listing, it means the property hasn't reached 10 unique views yet. Increasing marketing efforts will help you reach this threshold faster.
Key Takeaways
Use this as a quick reference when reviewing your listings:
Below 45% — Immediate improvements needed in visibility, pricing, and listing details.
45–55% — Standard performance; optimize to attract more interest.
Above 55% — Good listing; some room for further enhancement.
Above 75% — High-performing listing; consider raising your price.
Score requires at least 10 unique views to appear.
Score updates every hour to reflect the latest buyer activity.
By understanding and acting on your sales probability score, you can make smarter decisions about pricing, marketing, and listing quality - and close more deals on Investorlift.