iPacket has the ability to send events to GA4 and Tealium analytics tools. Customer interaction with both the iPacket Web Plugin & iPacket VDP can now be tracked this way. The events follow the specification created by the Automotive Standards Council.

🎯What is GA4?

Google Analytics 4 (GA4) is a tool from Google that helps websites and apps understand what users are doing—like what pages they visit, buttons they click, or if they buy something.

Think of it like a smart security camera for your website. It records all the important moves users make so you can analyze and improve their experience.

📦 What is Tealium?

Tealium is a Tag Management System (TMS). It helps you organize and control all the different tracking tags (like GA4, Facebook Pixel, etc.) without needing a developer to change the website code every time.

Imagine it like a remote control center for tracking tools. You can turn tags on or off, or adjust what data they collect—all in one place.

🚀 How GA4 + Tealium Track iPacket Button Clicks

Step-by-Step:

User clicks the iPacket button on your website.
Tealium listens for that click.
1. This could be set up using a Click Event listener inside Tealium iQ (its tag manager interface).
  1. It can identify the iPacket button by:
    Button ID or class
    Button text (e.g., “View iPacket”)
    Or a specific HTML attribute like data-ipacket="true"
When the button is clicked, Tealium triggers a custom event.
1. Example: ipacket_click
2. Along with details like:
  1. Vehicle VIN
  2. Page URL
  3. Vehicle year/make/model
Tealium sends this event to GA4 using a GA4 Event tag.
1. In GA4, it shows up as a custom event like:
  1. css
  2. CopyEdit
  3. event_name: ipacket_click
  4. event_params: {
  5. vehicle_vin: "123ABC456",
  6. page_location: "https://dealer.com/vehicle/123",
  7. vehicle_make: "Toyota"
You can now use this event in GA4:
1. As part of conversion tracking
2. In funnel reports (e.g., how many users clicked iPacket vs. submitted a lead)
3. Or even trigger remarketing audiences (like “clicked iPacket but didn’t convert”)

✅ Benefits of Tracking iPacket with GA4 + Tealium

Clear insight into user engagement
No developer help needed once the event is configured in Tealium
Flexible use in marketing tools (Google Ads, Meta, etc.)
Can be enriched with other data (car model, stock type, etc.)

🔧 Pro Tip

If the iPacket button loads in an iframe or is hosted externally, it might require a workaround—like:

Using Tealium’s utag.link() on a custom event

Or coordinating with the iPacket script to emit a JavaScript callback/event that Tealium can detect