Analytics and Conversion tracking
Our platform supports Google Analytics 4, as well as Facebook analytics. In the Donation Form or Campaign wizards, you'll enter your Google Measurement ID and/or Facebook Pixel ID:
On the donation form / campaign page, we have the following code (where you see {{key}} is where we place your Pixel ID).
<script>!function(f,b,e,v,n,t,s){if(f.fbq)return;n=f.fbq=function(){n.callMethod?n.callMethod.apply(n,arguments):n.queue.push(arguments)};if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version="2.0";n.queue=[];t=b.createElement(e);t.async=!0;t.src=v;s=b.getElementsByTagName(e)[0];s.parentNode.insertBefore(t,s)}(window, document,"script",https://connect.facebook.net/en_US/fbevents.js);fbq("init", "{{key}}");fbq("track", "PageView");</script><noscript><img height="1" width="1" style="display:none"src=https://www.facebook.com/tr?id={{key}}&ev=PageView&noscript=1/></noscript>
On the confirmation page of the transaction we have the same script but replace
fbq("track", "PageView")with:
fbq('track', 'Purchase', {donation_id : {donation_id}, currency: "{currency}", value: {sum}, campaign: "{campaign}"})
Donation_ID refers to our internal Donation ID
Currency will appear as a 3 letter symbol, like USD.
Sum will be an integer.
Campaign will be the name of your campaign or form as expressed in the URL address. For example my.israelgives.org/en/greatcampaign
On the donation form / campaign page, we have the following code (where you see {{key}} is where we place your Measurement ID).
<!-- Google tag (gtag.js) --><script async src=https://www.googletagmanager.com/gtag/js?id={{key}}></script><script> window.dataLayer = window.dataLayer || []; function gtag(){dataLayer.push(arguments);} gtag("js", new Date());gtag("config", "{{key}}");</script>
On the transaction confirmation page we have the same script and also:
"gtag("event", "purchase", {transaction_id : {donation_id},currency: "{currency}", value: {sum}, campaign: "{campaign}",
items: [
{item_id: {donation_id},item_name: "Donation",price: {sum}, quantity: 1 }
]
})