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Account Approval FAQ's

Curious about getting approved on Joli? 🤔 We've compiled answers to the most common questions about our approval process.

Updated over 3 weeks ago

At Joli, we’re excited to see Creators collaborate with our incredible Brands! To ensure top-notch quality, we evaluate applications based on specific criteria. Here’s a quick guide to help you understand the process. ✨


⏰ How long does the approval process take?

Our team typically reviews approval requests within 48 hours. However, during periods of high application volume, it may take longer. If you haven’t received an update within 7 days, feel free to reach out to our support team for assistance.

👀 How is my profile reviewed?

If you’ve linked both Instagram and TikTok accounts to Joli, we’ll primarily review the account with the higher follower count - a factor that Brands consider when selecting Creators.

The Brands we work with have varying priorities, from reaching new audiences to focusing on a specific desired content-style. Either way, there are some minimum requirements to become an approved creator:

👭 1,500+ followers

✍️ Over 5% engagement rate (or over 3.5% if you have 10k+ followers)

👁️ 1,000+ average views per post

🍕 At least 25% of your feed showcasing food or drink experiences

📝 Content that follows our community style guidelines

📍 Majority UK-based audience

✍️ How is my engagement rate calculated?

Joli uses a built-in algorithm to calculate the engagement rate for your profile(s). For Instagram and TikTok, this is based on your posts from the last 30 days.

The algorithm takes into account your likes, comments, shares and clicks in comparison to the number of people who’ve seen your content (followers or reach).

📍Why is a UK-based audience important?

Currently, most of the brands on Joli are UK-based, so they tend to look for creators with a strong UK following and audience.

🙅‍♀️ What happens if my application is declined?

We really appreciate the effort you put into creating amazing content and growing your profile.

f your application is declined (which will look something like the photo below 👇) it’s not the end of the road! You can have your application re-reviewed after a 30-day period. This timeframe ensures fairness and efficiency in our process.

💡Tip: The 30-day period is an excellent opportunity to refine your content & address any gaps. We recommend that you wait to request a re-review until you’re confident that you meet the minimum requirements (outlined below 👇).Screenshot 2025-10-20 at 15.07.39.png

🎨 What content style do Brands prefer?

We want your content to stand out with brands! ✨ To help you match their expectations, we’ve put together a content guide with everything you need to know. Check it out below 👇


Hope this helps! If you have any questions about your application or need further assistance, feel free to reach out to our support team. We’re here to assist you! 😊

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