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📘 Creator Guide: Choosing the Right Campaigns to Apply to

Choosing the right campaigns is the simplest way to boost your chances of getting approved & create work you’re genuinely proud of. 👇 Here’s everything you need to spot the right opportunities & focus your time where you’re most likely to get a “yes.”

Updated over 2 months ago

🚨 Why it matters

Applying to campaigns that genuinely match your content style, interests, and audience sets you up for success. It helps brands instantly see the fit and makes your application much more likely to be approved.

✅ Key benefits:

  • 💡 Higher approval rates - when your content naturally aligns with a brand’s brief, your application stands out. Brands can tell when you’re a genuine fit, which leads to more yeses

  • 🎯 Better-quality collaborations - choosing campaigns that match your style means you’ll create content you’re proud of & feel more confident delivering

  • 🚫 Fewer mismatched declines - avoid unnecessary rejections & time spent on campaigns that aren't right for you

👌 How to know if a campaign is a good fit

1️⃣ Industry or category relevance
Brands look for creators who genuinely engage with the type of service they sit in. Sticking to your niche boosts your approval chances!

  • Good fit examples:
    ✅ Your content: fast-food reviews. Campaign: a new fast-food restaurant / new menu item at a fast-food chain / quick eats in X city

    ✅ Your content: fitness & healthy lifestyle focused. Campaign: trying out a popular salad bar / vegan restaurant / healthy brunch / smoothie bar

  • Not a good fit example:
    ❌ Your content: family-oriented. Campaign: late-night bar with alcohol-focused offering

2️⃣ Location
For location-based experiences, brands care about whether your audience is close enough to visit. It’s not just you being nearby, it’s whether your followers are, too.

  • Good fit example:
    ✅ You’re London-based / based just outside of London & often post London food spots → applying to a London restaurant

  • Not a good fit example:
    ❌ You’re London-based, applying to a restaurant in Liverpool → your audience is unlikely to travel that far

3️⃣ Audience Alignment
Brands need your audience to match their target demographic (age, gender, location, interests). You may not know exactly what this is, but looking through their existing social media content should give you a rough idea.

  • Good fit example:
    ✅ Brand is a trendy London wine bar, existing Instagram content features a relatively young (20s-30s) female audience. Your audience: 70% London, 80% women, strong 25–34 segment

  • Not a good fit example:
    ❌ Brand: Manchester-based fine dining restaurant showcasing adult couples and elegant group dining. Your audience: young parents following you for family-friendly activities & eats

4️⃣ Brand Style & Aesthetic
Brands want creators whose tone, visuals, and editing style naturally blend with theirs. If your content wouldn’t look “at home” on their feed, it might not be the right match.

  • Good fit example:
    ✅ You post warm, minimal, aesthetic food content → the brand’s feed looks similar

  • Not a good fit example:
    ❌ You post comedic, chaotic vlogs → the brand has a clean, polished, minimalist aesthetic

🌟 How to make yourself more desirable to brands

Brands are looking for creators who are well aligned with their campaigns and produce good quality content. Here’s how you can stand out and increase your chances of being approved 👇:

1️⃣ Curate your feed & content style

  • 🎨 Stick to a consistent style across your posts (colour scheme, editing style, tone)

  • ‼️ Focus on content quality. Avoid overuse of special effects & fonts in your reels. Keep it well-let, simple & clean (more advice on this HERE)

  • 📸 Showcase the type of content you want to be hired for (UGC, reviews, etc.)

  • 🗑️ Remove / archive posts that don’t represent your best work or brand fit

2️⃣ Focus on engagement, not just followers

Brands care about an engaged, relevant audience more than a large follower count. To ensure this, you should be:

  • 💌 Posting consistently to maintain engagement

  • 🗣️ Responding to comments & messages

3️⃣ Be selective about campaigns

  • 📍 Only apply to campaigns that fit your style, niche, audience, and location

  • 🍕 Avoid campaigns you aren’t genuinely interested in; focus on quality over quantity

  • 🤔 Thoughtful applications increase your chances of being approved and make brands trust you more

❓ FAQs

QUESTIONS

ANSWERS

Can I apply outside of my niche?

Yes, as long as you can genuinely create the type of content requested and your style aligns with the brand

What if I’m building a new niche?

That’s totally fine! Just make sure you already have a few examples of the new type of content posted before applying

What if I’m not in the required location?

We advise that you apply to campaigns that are near to where you (& your audience) are based - this will give you a much higher chance of being accepted!

How can I improve my chances of being approved?

Curate your feed, focus on content quality, stick to campaigns that match your niche, and ensure your audience aligns with the brand’s target demographic

Can I reapply to a brand I was declined by?

Yes! You're very welcome to re-apply, though it might be worth considering why you were declined & whether you'd be better off focusing your efforts elsewhere

How do I know if my content style is a good match for a brand?

Compare your feed to the brand’s existing content. Look at tone, aesthetics, and editing style - if your content would look “at home” on their feed, it’s likely a good fit

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