Build shopper confidence by clearly displaying transparency badges showing how each review was collected and explaining your store’s review collection process. These features help you comply with global regulations, increase transparency, and create a trustworthy shopping experience.
Transparency badges are available on the Forever Free plan.
Why review transparency matters
Today’s shoppers are more discerning than ever. They actively look for signs that reviews are authentic, and regulators are doing the same.
With Judge.me, you can display review transparency badges and a review collection policy, making it easy to:
Follow FTC guidelines and other consumer protection laws on review transparency.
Build credibility by showing how each review was collected.
Earn trust and increase conversions by offering a transparent, honest review experience.
By enabling these tools, you're showing customers that your reviews are real, fairly collected, and worth trusting.
How to enable review source badges and review collection policy
To enable review transparency badges:
From your Judge.me admin, go to Widgets > Review Widget > Customize.
Scroll down to the Transparency card and click Transparency settings.
Under Review transparency badges:
Enable "Show all (Recommended)" to display all transparency badges.
Or select from these badges:
Review collected via store invitation (Email, SMS, push notification)
Review from another provider (Imported reviews)
Reviews collected from a store visitor (Web reviews)
Collected by a verified review provider (Etsy, Google, Shop app)
Review earned for a future purchase (Incentivized review with a Judge.me coupon)
Click Save.
To show a "How reviews are collected?" link in your Review Widget:
From your Judge.me admin, go to Widgets > Review Widget > Customize.
Scroll down to the Transparency card and click Transparency settings.
In the Review collection policy card, enable "Show review collection policy information"
Click Save.
This "How reviews are collected?" link will go to our Review Authenticity page, which explains:
How reviews are collected (email, SMS, onsite forms).
How reviews are verified as coming from real customers.
How reviews are grouped (e.g., via product or store syndication).
How reviews are shared across platforms (e.g., Google Shopping).
How badges appear on your store
Displayed beneath each review in your Review Widget
Styled to match your widget's border style (rounded or square)
Text uses the widget’s secondary color.
Translated automatically based on the customer’s preferred languages.
👉 Read our detailed guide on how to customize the Review Widget design such as colors, border style and so on.
Example: Review badges appear directly under each customer review + link to the review collection policy at the end.
