Kapoq allows for account, brand, and product segmentation so you can assign SKUs and Campaigns into their respective brands to manage and report on those brands separately. This is helpful when you have more than one brand within an account that requires separate reporting and management.
Defining Brands in Kapoq starts by adding Brand names to each Company and Account.
To start, navigate to the Admin Module > Company > select the blue eye glass
Then select Add Brand.
You can add as many brand names as needed.
For example, say the account is a Procter & Gamble seller account and within the account brands such as Crest, Oral-B, Gillette, Tide, Dawn, etc. exist.
Input those Brand names 1 by 1 and then Add Brands to the respective account/s shown below.
In the following case, we're adding Tide to the Amazon.com account.
Tide is now added.
If Brands exist in multiple marketplaces, you can add Brands to the other accounts connected, following the same workflow.
In addition, Kapoq offers a Default Brand assignment. The Default Brand will be assigned to all SKUs from the start. That would result in all existing SKUs being assigned to the Default Brand as well as all new SKUs added to the account via Seller Central.
Now let's dive into how to assign SKUs to their appropriate brands and to their appropriate ad campaigns. Please see the following articles as a next step: