Kapoq’s Content Audit identifies listing optimization opportunities across all active products within an account’s catalog.
The audit reviews key elements of a product’s detail page, including:
ASIN Titles
Descriptions
Bullet Points
Imagery
A+ Content
The Content Audit runs daily and evaluates product detail page content against Amazon’s category-specific Style Guides using Amazon APIs.
Amazon Style Guide Reference
To see the benchmarks used during the audit, review the templates available in Seller Central:
These templates outline the category-specific style guidelines used to evaluate listings.
Accessing the Content Audit
To access the Content Audit:
Navigate to the Content Module.
Select Content Audit.
Within the Content Audit, you will see:
All active ASINs in the catalog
A Listing Score for each product
The content elements evaluated on the product detail page
To access the Content Audit, navigate to the Content Module then to the Content Audit. Within you'll see all active ASINs displayed, a corresponding Listing Score, and all elements audited on the Product Detail Page.
Understanding Audit Results
Icons displayed beneath each column indicate how well an ASIN performed against the benchmarks.
Hover over an icon to see:
The number of benchmarks passed
The number of benchmarks failed
Viewing ASIN-Level Details
To review the full audit for a specific ASIN:
Click the zoom icon to the left of the product name.
This will display the complete audit breakdown, including:
Passed benchmarks
Missed benchmarks
In the example above, the ASIN passed 7 out of 8 benchmarks for the title.
The one benchmark that did not pass the test was the title beginning with the brand name. As mentioned in Amazon's style guides, the title should start with the Brand Name.
Amazon recommends updating the content to align with style guidelines, which can improve the customer experience and listing quality.
Updating Listing Content
To learn how to update listing content using Kapoq, refer to the following guide:
Need Help?
That covers the basics of the Content Audit. If you have any questions, please don’t hesitate to reach out to the Kapoq team.