How to Pick the Right Targets for Growth
This is one of those steps that seems simple but makes all the difference. Picking the right targets helps Kenji focus on the kinds of people who are actually going to follow you, engage with your content, and maybe even become customers down the line.
🧠 Think Like Your Audience
You probably already have a good idea of who your ideal followers are. The next step is figuring out where they’re already spending time.
🏠 Real estate agent? Look at accounts run by interior designers, local builders, or mortgage pros.
📸 Photographer? Think about venues, wedding planners, or stylists.
🌿 Wellness page? Target fitness coaches, eco-beauty brands, or creators who post about mental health or nutrition.
👉 If you wouldn’t follow the account yourself, your audience probably wouldn’t either.
📏 Keep an Eye on Size
Target size matters — not because bigger is always better, but because extremes don’t work well.
Under 20k followers? Kenji will run out of people to follow quickly. You’ll need to constantly update targets.
Over 250k followers? Exciting at first glance, but mostly filled with bots, inactive users, or people who won’t notice you.
👉 The sweet spot is mid-sized, active accounts with engaged audiences.
🚫 Avoid the Accounts You Can’t Reach
Private profiles
Verified accounts
Kenji can’t engage with them anyway. Stick to public accounts with visible content.
🎯 Good Starting Points
Here are four target types that almost always deliver strong results:
Direct Competitors
Anyone doing what you’re doing. Their followers are already interested in the space, so you’re not starting from zero.
Complementary Brands
Not competing, but appealing to the same audience.
Example: A fitness coach targeting meal prep brands or gym wear accounts.
Influencers & Niche Creators
Mid-sized influencers with engaged audiences (not overloaded with spammy comments or bots).
Their followers are likely to become yours.
Hashtags with Context
Skip generic or trending hashtags.
Go for tags tied to your location, community, or niche — the kind your audience would actually use.
✅ Bottom Line
You don’t need a huge list of targets to get started — just the right ones.
Focus on relevance
Stay within the 20k–250k range
Skip accounts Kenji can’t interact with
Once you’re rolling, you can always swap in new targets based on what’s working.
💡 Bonus Tip: Use the Targeting Suggestions feature in your dashboard to point you in the right direction.