If you're looking for the meeting-type-specific Coaching Feedback template and can't find it anymore, this article explains what changed, why we made the change, and how to get the same (and better) value out of Scorecards.
What Changed
Previously, Kickscale offered two separate ways to evaluate meetings:
Coaching Feedback: a free-form, AI-generated summary based on a loosely structured template. You could customize the template's wording, and the AI would fill it in with what went well and suggestions for improvement.
Scorecards: a structured set of weighted criteria, each scored 1–5, giving you a quantitative, trackable view of performance across specific skills (e.g. Discovery, Objection Handling, Next Steps).
These two features overlapped significantly but lived in different places and served the evaluation in different ways. Coaching Feedback gave you qualitative narrative but no consistent way to track performance over time. Scorecards gave you consistent, comparable scoring but relatively limited qualitative depth.
We've merged the two. The standalone Coaching Feedback template has been removed. Its functionality now lives inside Scorecards, which have been extended to generate the qualitative feedback that Coaching Feedback used to provide.
What Scorecards Now Include
Every scorecard evaluation now generates:
A score (1–5) per criterion, based on your configured rating scale
An AI feedback comment per criterion, explaining the reasoning behind the score
Timestamped observations linking each criterion directly to the relevant moment in the call transcript, so you can jump straight to the evidence
A coaching summary for the meeting as a whole: what went well and what could be improved next time, generated from the scorecard results
In short, everything Coaching Feedback used to generate, you still get, just grounded in your scorecard criteria instead of a separate free-form template.
Why We Made This Change
Running two disconnected systems meant reps and managers had to check two different places to get the full picture of a call, and the two didn't reinforce each other. A rep's Coaching Feedback might say "good discovery," while their Scorecard showed a declining discovery score over the last five meetings, with no link between the two observations.
By combining them, you now get:
One source of truth per meeting. Scores, feedback, and transcript evidence all live together, tied to the same criteria.
Trend tracking with context. Because the qualitative feedback is generated from the same criteria you score against, you can see not just that a skill is trending down, but why, with the specific moments in specific calls that explain it.
Less configuration overhead. You previously had to maintain a separate Coaching Feedback template per meeting type. Now there's one thing to configure: your Scorecard criteria. Customization isn't gone, it's simply consolidated. You can still tailor scorecards fully to your team's methodology (SPICED, BANT, MEDDIC, or your own custom criteria), and the qualitative feedback adapts automatically based on what you've configured.
What This Means for You
If you had a custom Coaching Feedback template, it's no longer active. We recommend translating any criteria or focus areas from that template into Scorecard criteria, since that's now where both the scoring and the qualitative feedback are generated from.
If you haven't set up Scorecards yet for a meeting type, you'll want to do that to get any AI-generated feedback for that meeting type going forward. See How to Create and Use Meeting Scorecards in Kickscale for setup steps.
Past calls that only had Coaching Feedback (and no Scorecard configured) will not retroactively get scorecard-based feedback. New analyses going forward will use Scorecards.
Need Help Migrating?
If you had custom Coaching Feedback templates and aren't sure how to translate them into Scorecard criteria, reach out to us at support@kickscale.com. We're happy to help you map your existing setup over so you don't lose the focus areas that mattered to your team.