Welcome to KNKY! If you've just created your agency account, this guide walks you through everything you need to do in your first week - from verifying your account to onboarding your first creator, building out your team, and getting paid.
If you're not sure whether an agency account is the right fit for you in the first place, start with Agency Accounts vs. Creator Accounts: What's the Difference? before continuing.
Before you start
The sign-up form takes a few minutes. Have the following ready:
Your agency name (the public name your creators and the KNKY team will see)
A contact name — the primary person responsible for the account
Your operating country and location
A phone number that can receive SMS
An email address you'll use for login and account recovery
The year your agency started operating
The approximate number of hosts/models currently in your roster (you can put
0if you're just starting)
Step 1. Sign up and wait for approval
Go to agency.knky.co and switch to the Register tab. Fill out the form with the information you prepared above, agree to the Agency Terms & Conditions and Privacy Policy by checking the 18+ box, and click Submit account information.
What happens after you submit
You'll receive an email confirming your account is under review.
Your login is temporarily disabled while our team reviews your application. This usually takes 1–2 business days.
Once approved, you'll receive a welcome email with a one-time direct login link and a temporary password. Use the link to access your account for the first time - no password needed on first login.
Once you're in, change your temporary password from the Security section in the sidebar.
💡 Tip: The direct login link in the welcome email works only once. After you've logged in, save your email and the new password you set, since you'll need them for every future login.
Step 2. Add your first creator
The whole point of an agency account is to manage creators on KNKY. Your next stop is the Creators section in the sidebar.
On the Creators page, you'll see two tabs:
Active — creators who have accepted your invitation and are currently working with you
Pending — creators you've invited who haven't yet accepted
Before you send the invitation
⚠️ Important: Contact the creator directly first, before sending an invitation through the platform. The invite captures specific terms (revenue share, payouts, feature access) that cannot be edited after the creator accepts - so you and the creator need to be aligned before you send.
Send the invitation
Click Add new creator in the top right of the Creators page. You'll see two options in the dropdown:
Invite existing creator — use this to bring a creator who already has a KNKY account into your agency
Create a new creator — coming soon, not yet available
Choose Invite existing creator to open the Send Agency Invitation form.
The form has five sections:
1. Find the creator
Search by username. The creator must already have a KNKY account for their profile to appear in search results.
2. Write a personal message
The Message field is required — it's what the creator will see when they receive the invitation. Use it to remind them of what you've already discussed: the terms, why you're a good fit, and what they can expect working with you.
3. Set the Revenue Share
Choose between two modes:
Split Revenue — you set the agency's share as a percentage of the creator's gross revenue. Two fields are available:
Agency share of creator's total revenue — the default percentage applied to all revenue the creator generates, including chat
Agency share of creator's chat revenue (optional, if different) — overrides the total percentage just for chat revenue. Leave it empty if you want a single rate across everything.
All Revenue to Agency — the agency receives 100% of revenue generated by the creator.
4. Set the Payouts mode
Choose how money actually moves once it's earned:
Split Payments — each party can withdraw their own share independently. Creator and agency both have functional wallets.
Agency Payment — all payouts route to the agency. The creator still sees their transaction history, but all earnings go to the agency balance, and the agency is responsible for distributing earnings to them off-platform.
💡 Tip: If you're new to agency operations, Split Payments is the simpler choice — it removes the need for you to handle creator payouts manually. Agency Payment is useful when you've agreed to consolidated payouts (e.g. monthly invoicing) outside KNKY.
5. Choose Agency Feature Requests
Finally, decide which parts of the creator's account your agency will manage. Each is a toggleable checkbox:
All Features — master toggle for everything below
Chat — messaging with fans
Services — paid services the creator offers
Posts — feed posts
Stories — ephemeral content
Vault — the creator's media vault
Channel subscription — paid channel access
Shop items — the creator's shop
Notifications — notifications sent to creator
Uncheck anything the creator wants to keep managing themselves.
After you send
The creator receives a notification with your message and the proposed terms. They appear in your Pending tab until they accept or decline.
Once they accept, they move to Active, and the revenue share, payout mode, and feature access you set are now in effect. If you need to update terms later, you'll need to end the collaboration and send a fresh invite.
For a full walkthrough of the invite lifecycle, including troubleshooting pending invites that haven't been accepted, see Adding a Creator to Your Agency.
Step 3. Create at least one role before adding employees
Most agencies don't operate alone. KNKY lets you add employees — chatters, managers, account leads — and give each of them exactly the level of access they need.
But there's an important order to follow: roles come first, employees second. When you first open the Employees section, you won't be able to invite anyone until at least one role exists.
Create your first role
Open the Roles & Permission section in the sidebar. The page will be empty for a new agency. Click Add new role to open the role creation form.
The form has three parts:
Role title
Give the role a name that matches the job function — common patterns include Chatter, Senior Chatter, Manager, or Account Lead. The name is just a label; what defines the role is the permissions you toggle below.
Creator admin permissions
These control what an employee assigned to this role can do on behalf of a creator. Toggle each on or off:
Message — send and read fan messages
Post — publish feed posts
Vault — access and manage the creator's media vault
Story — publish stories
Channel — manage paid channels
Shop — manage the creator's shop
Service — manage paid services
Live — start and manage live streams
Event — manage events
AI — Coming Soon
System permissions
These control what an employee can do at the agency-account level — broader, manager-style actions:
Add and edit new creator (invitation, create new creator) — send invitations and manage existing creators
Remove collaboration with creators — end an existing creator collaboration
Add, edit and delete employees — manage the rest of the team
Add, edit and delete roles — modify the role system itself
Keep these toggles tight. Most chatter-level roles need none of them; only a manager-level role should have System permissions enabled, and even then only the ones the person actually needs.
Assign employees from inside the role page
Below the permissions, the role page includes an Assign Employees section. If you've already added employees, you can attach them to this role from here. For a new agency this will show "No employees added!" — that's expected. You'll come back to it after Step 4, or you can assign the role directly when inviting the employee.
Click Create new role at the bottom to save.
Step 4. Add your team
Now that at least one role exists, you can start adding employees. Go to Employees in the sidebar and click Create new employee.
The Create New Employee modal asks for:
Employee name — display name shown in your team list and analytics
Email to sign in — this is the email the employee will use to log in to KNKY. They'll receive their initial access details by email
Role — pick from the roles you created in Step 3. If you forgot one, use + Add new role to create it
Paid by — see the note below
A note about Paid by
The form requires you to choose between two Paid by options:
Agency — "Employee's income will be paid by agency as salary"
Platform — "Employee's income will be paid based on their Total revenue made"
⚠️ Heads up: Paid by is a required field today, but the underlying mechanics are still being built. Neither option triggers an automatic payout to the employee, and there's no place in the product yet to set an employee's salary or revenue percentage.
Assign employees to creators
Adding an employee doesn't automatically give them access to any specific creator — you still need to connect them. On any creator card, you'll see an Assigned employees section with an + Add button. This is what controls who can see and act on each creator's account day-to-day.
A single employee can be assigned to as many creators as you need; their inbox and tasks aggregate across everyone assigned to them.
Step 5. Understand how you get paid
Your agency's revenue flows through the Finance section in the sidebar. The dashboard shows:
Available balance — money ready to withdraw
Pending balance — money still in the holding period (2 weeks) before it becomes available
Transaction history — every individual payment, refund, and chargeback across all your creators
Withdrawing your earnings via MassPay
KNKY uses MassPay as its payout provider — that's how your money actually leaves the platform. When you're ready to cash out, you'll use the Transfer action in the Finance section: it moves the amount you choose from your Available balance to your linked MassPay account, where it can then be paid out to your bank, crypto wallet, or other supported destination.
For the full breakdown of supported payout destinations, fees, and timing, see What is MassPay? and Getting Paid as an Agency on KNKY. For balance-specific questions, see Payout & Balance: Common Questions.
Your first withdrawal
The first time you request a payout, our team will need to activate your account for withdrawals. You'll be asked to provide the following information one time only:
First name
Last name
Email address
State / province
Postal code
Mobile number
Date of birth
Once we've activated your account, future transfers go through automatically with no extra steps.
💡 Tip: You can speed things up by opening live chat before your first transfer and sending us the information above proactively.
Step 6. Open the Messages inbox and track performance
The Messages section is the shared inbox where you and your assigned employees handle conversations across every creator on your roster. This is where most chatters spend their day.
For a full walkthrough of how the inbox is organized and how to send paid messages, see Using the Agency Messages Inbox.
Once your team is operating, two pages help you understand what's working:
Creator stats (per-creator) — accessible from the ⋯ menu on any creator card via Stats & details. Coming soon...
Employees Analytics — accessible from the main left menu. Shows revenue per employee, broken down by transaction type. See Tracking Employee Performance
Common questions for new agencies
How long does the review take?
How long does the review take?
Most agency accounts are reviewed within 1–2 business days. You'll get an email when your account is approved, with a one-time login link to access the platform for the first time.
I can't log in - what's wrong?
I can't log in - what's wrong?
If you just registered, your login is intentionally disabled until our team approves your account. You'll receive a welcome email with a direct login link as soon as the review is complete (usually 1–2 business days). If it's been longer than that, contact support.
Do I need to upload any documents during signup?
Do I need to upload any documents during signup?
No. The registration form is everything you need. You'll only be asked for additional information once — at the time of your first payout request — and it's collected through live chat, not as document uploads.
What information will I need to provide for my first withdrawal?
What information will I need to provide for my first withdrawal?
When you request your first payout, our support team will ask you for: first name, last name, email address, state/province, postal code, mobile number, and date of birth. This is a one-time setup - future withdrawals don't require it again.
Can I invite a creator who doesn't have a KNKY account yet?
Can I invite a creator who doesn't have a KNKY account yet?
Not at the moment. The current invite flow only works for creators who already have a KNKY account, searched by their username. The "Create a new creator" option in the dropdown is coming soon but is not yet functional. Ask the creator to sign up for a solo creator account first, then send them the invite.
Can I change a creator's revenue share or feature access after they accept?
Can I change a creator's revenue share or feature access after they accept?
No. The revenue share, payout mode, and feature access set in the invitation are locked at the moment the creator accepts. To change any of them, you'll need to end the collaboration and send a new invite with the updated terms. Plan carefully before you send.
Can one employee work across multiple creators?
Can one employee work across multiple creators?
Yes. An employee can be assigned to as many creators as you need. Their dashboard automatically aggregates the inbox and tasks across every assigned creator.
Where to go next
Now that your agency is set up, dive into the dedicated articles for each section:
Complete Overview of Your Agency Account — a deeper tour of the dashboard
Managing Multiple Creators with Your Agency Account — operational tips for scaling your roster
Adding a Creator to Your Agency — the full breakdown of the invite flow
Roles & Permissions: What Employees Can Do — the full permission map and recommended role patterns
Complete Overview of Your Employees Section — everything about team management
Understanding Transaction Types — what each entry in your Finance dashboard means
Getting Paid as an Agency on KNKY — the full payout reference