CORE Present is designed to enhance the existing robustness of a listing presentation with a conversational flow that highlights your marketing, prospecting, and pricing confidence while keeping your conversations organized.

It takes the focus of your listing presentation, traditionally geared towards differentiating you from other Agents, and incorporates different personas so you can tailor the presentation different types of audiences.

Whether your audience is shopping Agents or on the fence about selling in the first place, CORE Present will help you organize the structure so your presentation hits home every time.

Insights from the CMA for the property in question are woven throughout the presentation, keeping the tone conversational and removing the intimidation to your audience that often accompanies stark data.

Interaction from your Sellers/Buyers with the CMA and/or listing presentation are automatically tracked and organized into easy-to-understand analytics. Your btPRO Activity Stream will also show when a Seller or Buyer has viewed a shared presentation and the contact record will reflect the activity as well.

Depending on your MLS and the available Sold data, your account may be the Present Info version.

The Present Info version does not use MLS-dependent slides and thus can be used without an MLS connection! Using Present Info can be used for creating recruitment presentations, educating on the home buying/selling process, pitching the Agent/Brokerage and more.

If a Brokerage or Agent does not upload their own slides, CORE Present will provide impactful, beautifully curated slides that can be leveraged, with presentation themes that align with the agent’s target audience - with Luxury, Modern, and Traditional presentation themes available.

"CMA" stands for "Comparative Marketing Analysis" and is a tool used by real estate agents to help bring awareness to their Clients regarding market trends and highlight current trends in the active/pending/sold market for recent comparables to help their Buyers and Sellers feel more comfortable with a listing or offer price.

It is not the same as an appraisal. That is a licensed appraiser’s unbiased opinion of a home’s market value based on comparable recent sales in the neighborhood.

A listing presentation is a data-driven, visual representation that highlights a real estate agent's expertise, their marketing plan for generating interest in a Seller's home, and pricing suggestions for the current market to list a few aspects.

It most often includes a CMA's data, but it does not have to depending on the Agent's targeted audience.

Yes! While the beauty of CORE Present is the ease in which you can generate a CMA and create a corresponding listing presentation with the data gathered, you do not have to use the two in tandem for every Seller or Buyer.

You can choose to generate a CMA and use that information/PDF on its own or you can create a standalone listing presentation with default or personalized slides to showcase non-property-specific information.

CORE Present was created to fill a void in pricing perspective products. Current products in the space provide a tremendous amount of information but are not structured in a manner to enable a meaningful pricing conversation between agent and Client.

CORE Present retains that foundational purpose and builds on it with further insights found only through btPRO analytics along with more engaging visuals and ease of use. Creating reports and presentations are streamlined and transparent so you know exactly what you are creating each time, adjusting the information as you go.

CORE Present pulls data from public county courthouse tax records when setting up the criteria on the subject property - the listing you are helping price for either Seller or Buyer.

CORE Present then pulls data from your MLS for comparable properties, which include Active, Pending, and Closed listings.

There is a specific slide that shows Buyer demand in the area around the subject property that uses proprietary data accessible only through btPRO as well. Over 400 million property views across 150K+ agent websites and 4.8M+ property alerts configured for consumers by their Agents are aggregated across Inside Real Estate.

The data is updated in real-time. There is no delay between the information accessed directly with the MLS and the information accessed with CORE Present. Third party estimates are also in real-time. Advancements to CORE Present are constantly being added as well to keep it the sharpest and most sophisticated pricing perspective model on the market.

It depends. CORE Present must have access to that MLS board's data feed in order to offer it to users. Which MLS data CORE Present can access depends on the IDX feed(s) you have connected to your btPRO account.

If you are an active member of more than one MLS board and the corresponding IDX feeds are all connected to your btPRO account, you will be able to access all of them using CORE Present.

If your btPRO account does not have a MLS board connected, you will be unable to utilize their data within CORE Present.

It may be happening for a number of reasons.

If you believe one of these scenarios applies to your MLS ID, please reach out to Support using the blue chat bubble or via prosupport@insiderealestate.com.

Because the majority of its use is to win a listing, there is a high chance that there will be no property image added to the MLS for CORE Present to access and use.

The next best option would be to use a Google Image of the property in question, but the majority of those automatically created images are not fit to use in a listing presentation.

CORE Present thus empowers you to use your own images so you have more control over what is shared in a listing presentation designed to represent you and your data.

At this time, there is no way to edit the content contained within CORE Present's default slides.

Whenever an interactive slide appears in a listing presentation, there is a black finger icon that pops up in the bottom right corner to indicate that some of the slide's information is clickable.

There are two places you can review the tracked interaction for each CMA/listing presentation:

At the bottom of your CORE Present dashboard you will see a list of your past CMAs and presentations. There will be an Analytics column to the right where you can view each of the analytics for CMA/presentation.

In btPRO, you can view a specific Seller or Buyer's contact record and click the blue link to access their activity on the CMA or presentation you previously sent them.

Company and Office Admins within btPRO have the ability to lock the Color, Fonts, and Main Logo for all 3 presentation types within CORE Present.

If you see a grey, locked padlock icon to the right of any of these fields it means that your Admin has determined that this particular setting needs to be used throughout each CMA/listing presentation their Agents create.

If you believe that a setting should not be locked, but available for you/your fellow Agents to change, please reach out to your btPRO Admin.

Update an existing presentation on the home page of CORE Present. Click 'Update'.

This is intended functionality, as the website version of will show 4 pages due to the efficient space use web pages allow, among them expansions on clickable spaces. In print, these 4 pages might become 10 due to orientation change, capturing any information available through a click, plus an additional 2+ pages for each address included in the comparables as each listing detail occupies more space.

There are 5 distinct aspects of CORE Present:

Each of these aspects was created to streamline the creation process, the presentation of information itself, and the post-presentation interaction statistics.

The process of building a listing presentation with CORE Present is transparent and flexible, allowing you to preview the presentation as you go.

You have the flexibility to tailor the some of the visuals and information so it feels personal to your audience, both in the contextual structure of the conversation and the aesthetic of the visuals.

The listing presentation is interactive and layered to keep key points at the forefront. Other details are revealed as necessary or relevant so your audience is not overwhelmed with too much data or impatient with unconnected data.

The customizable areas of CORE Present are "one and done". You do not need to adjust items like branding, images, or business-specific content for every presentation.

Brokers/Admins also have control of some of the branding aspects, which allows you to dictate what color and logo is used throughout presentations, while still allowing Agents the freedom to add in their personal branding.

Since not every conversation requires a full presentation, the Library feature of CORE Presents empowers you to create and store single slides. You can use these to address the value of staging, what you will bring to the table if chosen as their listing Agent, pricing misconceptions, or anything else you would like to have on hand.

These standalone slides do not need a property address and can be easily accessed without having to create an entire presentation. If you would like to use a standalone slide in a listing presentation, however, you will have the option to insert it as you build the presentation.

Interactions with the presentation by your Clients are tracked, including where they are focusing their attention and time, what they are interacting with, and if they are viewing all the information provided.

Brokers/Admins can access information on how many reports were created across different Offices and individual Agents, empowering you to identify what hurdles may need to be overcome in order for an Agent to successfully close.

If you have any further questions about CORE Present, please reach out to Customer Support via the blue chat bubble to the right or by emailing prosupport@insiderealestate.com!

(Keywords: cp, corepresent, core present, CMA, presentation)