Utilize Google PPC advertising managed by Inside Real Estate's Advertising Team. If you're looking for Buyers who may potentially want to complete a transaction in the next 3-12 months, direct Google Search leads are a great option!
Inside Real Estate's team leverages their 10+ years of data gathered running Google PPC Campaigns to design your competitive campaign, with a comprehensive list of keyword targets and ad variations that generate you the best cost per contact possible.
Please Note: Per Google Rules you cannot promote your domain from multiple Google Adwords accounts. If you do, your account is subject to suspension by Google. Please make sure when placing your Google Buyer Lead order with Inside Real Estate that you have no other Google Adwords accounts running using the same domain. If you cancel your Google order with Inside Real Estate please do not start a new account/campaign with that domain until that campaign has been paused by the Advertising Team.
How to Purchase Managed Google Pay Per Click Advertising
To purchase Managed Google Pay Per Click Advertising first navigate to the Marketplace tab. Then scroll down to the 'Managed Google Pay Per Click' Tile and select 'Learn More'.
Please Note: Managed Google PPC Advertising is only compatible with btPRO template websites - WordPress sites will not work with the Google PPC add-on.
From here, click on "Schedule a Consultation". Select a date and time that works best for you, and one of our helpful Advertising Strategists will be in touch to walk you through the next steps.
How the Google PPC Ads Work
When someone searches on Google for "homes for sale in ___" or "real estate in __" (or almost any variation thereof) your ads will have a chance to show at the top of the search results. Inside Real Estate aims for the 1st to 3rd position on the first page.
If a user clicks on the ad, it will re-direct them to a search page full of relevant listings on your site. They will be able to view 1 property by default before the system will ask them to register. For more information on registration settings, click here.
Please Note: The Advertising Team recommends leaving the mandate phone setting turned off and the website registration prompt set to default. These two settings can affect lead volume.
Managed Google Pay Per Click advertising is deeply integrated with btPRO. When a person registers they will become a lead in your Smart CRM. They will be automatically assigned a hashtag (#kvpaidgoogle) and lead Source (kvpaidgoogle) for easy identification and assignment to Smart Campaigns.
Frequently Asked Questions
Can I target multiple areas?
Yes! You can target up to three cities per campaign.
Please Note: Ads can only target at the city level.
Are the ads customizable/branded?
No, the ads are templated, automatic campaigns that are non-customizable.
Do the ads run on my Google AdWords account?
No, all Google advertising is run on an Inside Real Estate owned and managed Google AdWords account. Advertising will not be set up on agents’ personal AdWords accounts.
Can I add vetting questions to the registration form?
No, the lead capture form that is built into the btPRO website will be used. This form prompts for an email and phone number. There is no option to add vetting questions.
What contact info does it prompt for?
By default, users will be prompted for an email address and phone number. If phone number mandating is turned on for the btPRO website then it will force users to input a phone number. However, it is recommended to leave phone number mandating turned off, as it can cause a decrease in lead volume of up to 30%
If you have any questions or need assistance, please reach out to Customer Support via the blue chat bubble to the right or by emailing prosupport@insiderealestate.com!