Overview:
The "Stations" feature in event management enables organizers to designate specific areas or functionalities within an event for tracking and interaction purposes. This capability enhances organization and customization, allowing for efficient management and engagement with event attendees. For instance, a "Station" can be created on an event form to track activities like scanning attendee names, such as at a dinner station during a trade show.
Adding Stations to a Capture Form:
Navigate to Event Designer: Access the "Stations" feature through the "Event Designer" page.
Access Properties: Click on the "Properties" section within the Event Designer interface.
Add Stations: Choose "Add Stations" to define and configure new stations for your event.
Managing Stations:
Add or Remove Stations: Utilize the (+) sign to add new stations or remove existing ones as needed.
Set Fulfillment Actions: Assign specific fulfillment actions to each station by clicking the gear icon. These actions are triggered based on activities or interactions specific to each station.
Control Visibility: Manage the visibility of form contents by setting conditions using visibility rules. This allows staff to display relevant information or options based on the station being accessed.
Stations Reporting
Stations allow you to collect and store station information at both the submission and prospect levels. Additionally, reporting features provide insights into station activity, helping you analyze lead interactions effectively.
Stations Reporting in the Events Dashboard
On the Events Dashboard page, you will find various charts displaying valuable data, including:
Your most popular stations
Initial touchpoints where prospects first engaged
Other key station-related insights
These visual reports help you identify trends and optimize your event strategy based on station performance.
Viewing Station Data on the Submissions Page
The Submissions Page provides details on where each lead was captured. If a lead interacted with multiple stations, you can view a breakdown of all recorded touchpoints. For example:
The lead may have initially engaged at Station A
Later, they revisited and interacted at Station B
This information allows you to track the lead’s journey and engagement across different stations.
By leveraging these reporting tools, you can gain deeper insights into station performance and optimize your event strategy accordingly.
