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Can I Exclude Some Groups Of Customers From The LTV Analysis?

Yes—you can use custom filters to exclude specific audiences and get a cleaner, more targeted view of your LTV metrics.

Paula Paić avatar
Written by Paula Paić
Updated over a week ago

Yes, you can easily exclude specific customer segments from your Lifetime Value (LTV) analysis using the Custom filter option available within the LTV Analysis section.

This feature helps you refine your analysis by removing irrelevant or non-representative customer groups, making your data more accurate and actionable.


How to Exclude Customers from LTV Analysis:

  1. Navigate to LTV Analysis within your Lebesgue app dashboard.

  2. Click the Custom filter button in the upper right corner.

  3. Under the "Exclude customers" section, you’ll find multiple criteria to choose from, including:

    • Country

    • State

    • Product

    • Product type

    • Product vendor

    • Marketing Channel

    • UTM Source

    • UTM Medium

    • UTM Campaign

    • UTM Content

    • UTM Term

    • Discount Title

    • Discount Code

    • Customer Tag

  4. Select the categories and values you want to exclude and click Apply.


Example Use Cases:

  • Filter out low-performing channels:
    Exclude customers acquired from channels you're no longer actively using to focus on current, relevant marketing channels.

  • Exclude specific discounts:
    If a special promotion skewed your results, exclude customers who redeemed that discount code from the LTV analysis.

This customization ensures your LTV analysis reflects accurate business performance and helps you strategize effectively based on genuine customer behavior.



Need Help?

If you’re unsure which plan is right for you, feel free to reach out:

  • Chat with Us: Use the chat icon in the app or on our website to get support.

  • Schedule a Call: Schedule a personalized consultation with our Customer Success team and speak directly with:

We are committed to helping you find the best plan that fits your business needs and goals.


You might find the following articles relevant:

  • Explaining Advertising Audit

  • Why Is My Net Revenue In Lebesgue Different From Net Sales In My Shopify Dashboard?

  • Can I Track My Influencer And Affiliate Performance?

  • Understanding The LTV Analysis Feature

  • What Are User Cohorts?

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