Yes, you can easily exclude specific customer segments from your Lifetime Value (LTV) analysis using the Custom filter option available within the LTV Analysis section.
This feature helps you refine your analysis by removing irrelevant or non-representative customer groups, making your data more accurate and actionable.
How to Exclude Customers from LTV Analysis:
Navigate to LTV Analysis within your Lebesgue app dashboard.
Click the Custom filter button in the upper right corner.
Under the "Exclude customers" section, you’ll find multiple criteria to choose from, including:
Country
State
Product
Product type
Product vendor
Marketing Channel
UTM Source
UTM Medium
UTM Campaign
UTM Content
UTM Term
Discount Title
Discount Code
Customer Tag
Select the categories and values you want to exclude and click Apply.
Example Use Cases:
Filter out low-performing channels:
Exclude customers acquired from channels you're no longer actively using to focus on current, relevant marketing channels.
Exclude specific discounts:
If a special promotion skewed your results, exclude customers who redeemed that discount code from the LTV analysis.
This customization ensures your LTV analysis reflects accurate business performance and helps you strategize effectively based on genuine customer behavior.
Need Help?
If you’re unsure which plan is right for you, feel free to reach out:
Chat with Us: Use the chat icon in the app or on our website to get support.
Schedule a Call: Schedule a personalized consultation with our Customer Success team and speak directly with:
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Petar, Business Development & Sales Manager - Book a Call
We are committed to helping you find the best plan that fits your business needs and goals.