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Can I Track My Influencer And Affiliate Performance?

Yes—use discount codes to attribute sales to influencers or affiliates and evaluate their impact using the LTV By Discount breakdown.

Paula Paić avatar
Written by Paula Paić
Updated yesterday

Yes, you can easily track influencer and affiliate performance through discount codes by using the LTV by Discount breakdown within the Lebesgue app.
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By assigning unique discount codes to each influencer or affiliate, you can monitor their impact on customer acquisition, lifetime value (LTV), retention rates, and overall revenue performance.

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How to Track Influencer and Affiliate Performance:

  1. Create unique discount codes for each influencer or affiliate campaign.
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    • Discount codes created in Shopify or WooCommerce will automatically be synced with Lebesgue.

    • You can also track influencer and affiliate campaigns by adding UTM tags and reviewing them in the Marketing Channel breakdown.

    • Each influencer or affiliate should have their own custom discount code to clearly differentiate their performance.
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  2. Navigate to the LTV Breakdowns tab, then select Discount.
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  3. Use the Discount statistics section to:
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    • Identify total revenue and number of orders associated with each influencer or affiliate.

    • Compare the LTV for each influencer or affiliate over 6-month and 12-month periods.

    • Analyze retention and churn rates to understand how effectively each influencer or affiliate retains customers over time.
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Example Use Cases:

  • Evaluate Influencer ROI:
    Determine whether collaborations with specific influencers are generating enough long-term customer value compared to your investment.
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  • Identify Top Affiliates:
    Quickly pinpoint your highest-performing affiliates and influencers based on revenue, LTV, and customer retention rates.
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  • Optimize Influencer Strategies:
    Leverage performance data to inform future influencer marketing strategies, enabling smarter decisions about budget allocation and partnership renewals.

Using discount codes to track influencer and affiliate performance gives you powerful insights into the effectiveness of your collaborations, enabling data-driven marketing strategies.

Need Help?

If you’re unsure which plan is right for you, feel free to reach out:

  • Chat with Us: Use the chat icon in the app or on our website to get support.
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  • Schedule a Call: Schedule a personalized consultation with our Customer Success team and speak directly with:
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We are committed to helping you find the best plan that fits your business needs and goals.

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