The Landing Page Analytics feature in Le Pixel helps you understand which pages are driving conversions, where visitors drop off, and how to optimize your on-site funnel for better performance.
With two powerful views—Landing Page Breakdown and Path Exploration—you get a clear, actionable overview of your website’s effectiveness across different customer types and journeys.
Landing Page Breakdown
The Landing Page Breakdown table gives you an in-depth view of how individual landing pages are performing. You can see key metrics like:
Total Events: Number of total visits on the page
Unique Visitors: Number of individual users who landed on the page
Purchases: Total orders generated from that landing page
Conversion Value: Total revenue associated with the purchases
Conversion Rate: The percentage of users who purchased after landing on the page
This view makes it easy to spot which landing pages are underperforming and which are driving the most value. You can toggle between:
Path view: To analyze performance by individual URLs
Category view: To aggregate performance by types of pages (e.g., Product Page, Collection Page, Checkout Page)
You can also filter by customer type—first-time customers or repeat customers—to better understand which pages resonate best with each audience.
Path Exploration
The Path Exploration chart visualizes the exact flow of customer sessions from their starting point to conversion (or drop-off). This dynamic view helps uncover:
Which landing pages most frequently start the customer journey
Where customers tend to navigate next
Which paths lead to high conversion rates
Where drop-offs occur in the funnel
You can expand each flow path up to four levels deep for granular insight into user behavior at every stage. You can also analyze this flow based on URL path or URL category, and filter by customer type (all, first-time, or repeat).
Tip: Use this view to understand which combinations of pages work best together. If you notice a frequent drop-off after a specific page, it might be time to optimize the content or design there.
Why This Matters
By combining the Landing Page Breakdown with the Path Exploration, you gain a complete picture of how users navigate your site and which parts of your website contribute most to revenue.
You can make better decisions about:
Page optimization
A/B testing priorities
Funnel improvements
Personalized strategies for different visitor types
Need Help?
If you’re unsure how to interpret your landing page analytics, feel free to reach out:
Chat with Us: Use the chat icon in the app or on our website to get support.
Schedule a Call: Book a personalized consultation with our Customer Success team and speak directly with:
Tony, Customer Success Lead – Book a Call
Petar, Business Development & Sales Manager - Book a Call
We’re here to help you turn insights into action.