The Campaign and Channel Intersection Analysis in Le Pixel helps you understand how customers interact with multiple marketing touchpoints before making a purchase. This view is essential for identifying synergy between your campaigns and channels, revealing where overlaps occur and how they contribute to conversions.
What Does the Chart Show?
This analysis is visualized using an Upset chart, which highlights:
Set Size (Left bar chart): The total number of conversions associated with each campaign or channel individually.
Intersection Size (Top bar chart): The number of conversions that occurred after users interacted with multiple campaigns or channels together.
Connected Dots (Matrix below): Which specific combinations of campaigns or channels were part of each conversion journey.
This lets you identify whether customers are converting through single or multiple marketing touchpoints—and how often those overlaps happen.
Campaign Intersection Analysis
The Campaign Types view breaks down how different campaigns (e.g., Meta prospecting, Email promotional, Google branded) intersect and contribute jointly to conversions.
Why It Matters:
Uncovers campaign synergy—e.g., Email + Direct combinations may drive better results than either alone.
Highlights how many campaigns customers typically interact with before converting.
Helps you avoid under- or over-crediting single campaigns in your attribution models.
Channel Intersection Analysis
The Channels view zooms out one level and shows intersections across broader channels like Google, Meta, Email, Organic, and Social.
Why It Matters:
Helps you understand multichannel engagement patterns.
Reveals the role of organic and direct traffic in combination with paid efforts.
Informs strategic decisions about where to diversify or consolidate your channel mix.
How to Use This Feature
Adjust the Time Period to view specific windows of customer behavior.
Toggle Between Campaign Types and Channels depending on how granular you want your analysis.
Select Visitor Type (e.g., All Customers, First-Time, Repeat) to compare how journey patterns differ by audience segment.
Switch Matching Logic between Basic, AI Matched, and Conservative to control how conversions are attributed to campaign/channel intersections.
Key Takeaways
Use this feature to uncover which combinations of marketing efforts are working together.
Optimize your marketing mix by doubling down on synergies that consistently appear in conversions.
Pair this analysis with Attribution Models Breakdown for a complete picture of campaign value.
Need Help?
If you’re not sure how to use this feature or how to act on the data:
Chat with Us: Use the chat icon in the app or on our website.
Schedule a Call: Book a consultation with our Customer Success team and speak directly with:
Tony, Customer Success Lead – Book a Call
Paula, Customer Success & Support Manager – Book a Call
We’re here to help you get the most out of your campaign data.
Related Articles:
Understanding Attribution Models
Explaining Landing Page Analytics
How Do I Set Up My UTM Tags?
How Do I Implement Le Pixel?