💡 Hosting an event is a great way to share your expertise and generate leads - and the Leland team is here to help! Everything you need to know about hosting an event with us is in this document.

Why Host an Event? 🤩

Benefits of Hosting an Event:

⭐️ Demonstrate coaching ability to high-intent audiences

⭐️ Highly-targeted marketing in front of relevant communities

⭐️ Nurture and close leads

Best Practices for Hosting an Event 🎤

Creating Your Event Materials

You can use this template (make sure to click “Use template for new design”) to create your presentation deck
Pro tip: The more you prepare / put together your materials, the better the experience will be for the the attendees. This will lead to better reviews and conversion to 1:1 coaching
- Events are a great way to show so many important coaching skills: Communication, preparation, depth of advice + knowledge, approachability, attitude, etc.
- Important Note: We will vet every event recording before adding it to Leland+ to see if it meets the quality bar. Make sure your content is outstanding! This is a great way to generate income from top-notch events.
Please remember these guidelines when putting together your materials:
- NO logos from other coaching businesses can be used
- NO links to off-platform purchasing

Conducting Your Workshop

If you’re hosting your event through the Leland product, please review these video settings.
To test the meeting room before your session begins, navigate to the Free events tab under Offerings. Click the three-dots (•••) next to the "Create an event" button to reveal the dropdown options. From the list, select "Test meeting room" to launch a test session.
Create a welcoming environment! Encourage folks to use the chat function to share where they are calling in from, what they are looking forward to, etc.
Have everyone turn on their videos if possible — it always keeps things more engaging.
Drop relevant links in the chat (e.g., your Leland coach profile, packages/classes, discount codes).
Take a moment to share your background and strengths. Establish your expertise.
Close with a CTA. A clear call to action will help you convert free event attendees into paid customers.
- Drop your profile link + a discount code!
- Have a free resource prepared and have them message you to receive it
- Encourage intro calls (offer to answer people’s questions to get them on the phone!)

On-Platform Events FAQs

How do I start my session and can I log in early?
- 10 minutes before the start of your session, the link will populate in your Google Invite, and your coaching dashboard will also have a blue banner at the top asking if you'd like to start your event. After joining that event - you are live!
What features does the video session have?
- Features
How do I share my screen?
- How to share screen
- How to troubleshoot
How do I mute a participant?
- Participant Controls
Will someone do an introduction? If so, how long is it - I want to plan my content accordingly?
- You will run the event beginning to end! In the future, if you’d like someone from the team to be on the call, feel free to reach out prior to submitting the event and we can make sure one of us is there.
Will someone be monitoring chat?
- Same as above, there will not be a co-host, so you will monitor the chat (and can do so while sharing your screen!)

❗No outside coaching business logos can be used in your event materials and absolutely NO links to off-platform purchasing (e.g., a coaching profile on another site)

Event Recordings and Leland+ 🎤

All events will be automatically recorded. If you would NOT like your event recorded, please make sure to stop recording it. Once the event is complete, we will receive the file.

Event recordings are accessed through Leland+ (they are not automatically uploaded to Leland+; see below for more details). This makes it easy for users to access content in one place and connect with coaches from events. We no longer upload entire recordings to YouTube or provide one-off Zoom links or .mp4 files.

Attendees who want a recording will receive a link to view it in Leland+. To watch, they’ll need to sign up for a Leland+ trial or have an active Leland+ subscription.

For coach-planned events, recordings are not uploaded automatically. If you plan and host your own event, please submit a support ticket to request that your recording be added to Leland+.

For Leland-planned events, we’ll upload the recording for you automatically.

We will only upload events that meet our Leland+ content guidelines.

If you contribute to Leland+, you will get access to Leland+ and make money from those who watch your event if you choose to upload it. More info here.

Review Details ⭐️

Events are an essential way for you to gain tons of positive reviews very quickly for your coaching profile. Deliver an excellent experience, and users will be much more likely to leave you a glowing review. This will help your coaching business grow.

Ways to Promote Your Event 🚀

Here is a graphic template you can use to share!

Share on all your socials

Make sure to tag Leland and we will hype up your post!

Utilize your personal network

Have friends/family who know people that could benefit from your services? Share with them! We’ve seen personal networks have ripple effects. This is also a great time to offer a friends/family discount.

You can also share in professional Slack communities, firm groups, etc.

Leverage the power of referrals

Ask participants to refer a friend who they think could benefit from the session.

Message current and former clients

Events are a great way to nurture existing clients and remind them that your coaching is valuable!

Have a giveaway/contest

Let people know in your description that you’ll be hosting a giveaway at the end of the event. This can be a free 1:1, discount code, etc.

How to Generate Leads 💸

In each free event, you should direct attendees to your coaching profile during and after the event.

Offer discounts for hourly coaching or packages

Create discounts on your coach dashboard, either % or $ off. Add them to your deck and in the post communications you send. You want to make the discount as easy to type as possible:

Good Format: Short and concise, conveys the discount
- erika-m-15hourly
- erika-m-250offpackage
Bad Format: Too long
- erika-m-93782648920384

Pro Tip: Add a time block for urgency!

Free Resources

You can have attendees message you on Leland. This is a great way to get them in your inbox and on the Leland platform.

GMAT/GRE Coach Avi L. has offered a “Free Diagnostic Test and Feedback Session” to anyone that messaged him.

Examples

Test: Study guides, study plans, common vocab/math tips, mock test
Career: Common behavioral and technical questions, resume and CL guide, networking templates
Education: Sample essays, application checklist

Intro Calls

Encourage people to sign up for 15m free intro calls!

Tips:

“You can use the 15 minutes for whatever you like. Don’t be afraid to ask for direct advice, that’s what the time is for!”
“I have limited spots in the next few weeks for coaching”
“I encourage you to set up a call to see if we’re a good coaching pair”

Event Examples + Ideas 👩🏼‍🏫

Types of Events

Presentation / Lesson: Help attendees learn a specific topic, provide value your top tips and tricks. High quality, more valuable content → more leads!
- 🟢 Pros: Good way to show clear value, audience leaves with something tangible
- 🟡 Cons: More preparation, higher bar around content/material
Ask Me Anythings / Office Hours: Low-effort, high impact sessions where audience asks questions
- 🟢 Pros: Answer specific question around attendees’ specific needs
- 🟡 Cons: Sometimes audience members don’t come with questions, so it may be harder to sell expertise
- AMA Best Practices:
  - For AMAs, best practices usually include:
    An intro slide with your name, photo, and a quick overview of your background.
    (Optional) A brief context-setting slide if you’d like to introduce key themes or talking points before diving into Q&A.
    An outro slide with a link to your Leland profile and a clear Call To Action (CTA!) so attendees can connect with you afterward.
  - You don’t need a full deck, but having a few backup slides handy—especially for deeper dives on specific topics—is always a nice plus.

Event Title Examples

School Admissions

MBA / Grad School

Comprehensive Application Overview to [SCHOOL]
Preparation Schedule, How to Balance Work and Applications
Cracking the Interviews
Waitlist Strategies

Undergrad

Building a College-Ready Resume
Writing Winning College Essays
Navigating the College Application Process 101
Choosing the Right College Fit
Preparing for a Gap Year

Career

Consulting

MBB Overview: Differences Between the Firms
Intro to Consulting Careers
Networking for Aspiring Consulting Professionals

Finance

Crafting a Strong Resume for IB/PE
Technical Interview Strategies
How to Write Strong Behaviorals

Tech

Effective Coding Practices and Code Review
How to Crush the PM Technical Interview

Test Preparation

SAT/ACT Prep Strategies

Exam Overview and Strategies
Time Management for SAT/ACT
Critical Reading Deep Dive
ACT Math Mastery: Tips and Techniques

GMAT/GRE

Mastering GMAT Quantitative Skills
GMAT Verbal Excellence
Test Day Strategies and Logistics

DAT/MCAT

Crushing Sciences: Biology and Chemistry Focus
Mock Exam Analysis
Psychological, Social, and Biological Foundations for the Test

Templates 🎨

😎 Event graphic

🎫 Graphic to share on socials

💻 Deck template (make sure to click “Use template for new design”)

Event Setup 🎤

Go to Offerings —> Free Events.
Select “Create an event”.
Follow the website prompts. To create your event, you'll need:
- List here
  1. Event Category
  2. Event Audience
  3. Event Description
  4. Key Takeaways
  5. Event Duration, Date & Time
  6. Event Graphic (You can leverage this template)
Once your event is created, submit it for approval.

🚨 Event Cancellations: Once there are attendees enrolled in this session, you can no longer cancel it. If there is an emergency situation that occurs, please submit a support ticket.

Host a Free Event

Coach-Led Events Hub