💡 Hosting an event is a great way to share your expertise and generate leads - and the Leland team is here to help! Everything you need to know about hosting an event with us is in this document.
Why Host an Event? 🤩
⭐️ Coaches who regularly host events earn 7x more than coaches who do not
⭐️ Our top coaches host 2-3 events per month to generate leads and close them
⭐️ 50% of customers attend a free event before booking with a coach
Coaches are empowered to set up and host their own events any time on the Leland platform -- pick a date and time that works for your schedule and accommodates your target audience! Occasionally, the Leland team will reach out to schedule events on specific topics at specific times and will invite coaches to participate based on experience and fit.
Best Practices for Hosting an Event 🎤
Creating Your Event Materials
Creating Your Event Materials
You can use this template (make sure to click “Use template for new design”) to create your presentation deck
Pro tip: You can reuse event materials and rerun an event multiple times! Many coaches invest time upfront developing high-quality event materials so they can use them again in the future with minimal rework.
Events are a great way to show so many important coaching skills: Communication, preparation, depth of advice + knowledge, approachability, attitude, etc.
Important Note: Event recordings can be uploaded to Leland+, and you can earn more when it is watched on Leland+! We vet every event recording before adding it to Leland+ to see if it meets the quality bar. Make sure your content is outstanding!
Please remember these guidelines when putting together your materials:
NO logos from other coaching businesses can be used
NO links to off-platform purchasing
NO links to LinkedIn
Conducting Your Workshop
Conducting Your Workshop
Coach-hosted events will run on our in-product conference platform. Please review these video settings.
To test the meeting room before your session begins, navigate to the Free events tab under Offerings. Click the three-dots (•••) next to the "Create an event" button to reveal the dropdown options. From the list, select "Test meeting room" to launch a test session.
Create a welcoming environment! Encourage folks to use the chat function to share where they are calling in from, what they are looking forward to, etc. Promote positivity, and keep your energy up!
Invite attendees to be camera-on -- this often improves engagement.
Drop relevant links in the chat (e.g., your Leland coach profile, packages/classes, discount codes).
Introduce yourself! Take a moment to share your background and strengths -- both professionally and as a coach. Establish your expertise.
Close with a Call to Action (CTA). A clear call to action will help you convert free event attendees into paid customers.
Drop your profile link + a discount code!
Have a free resource prepared and have them message you to receive it
Encourage intro calls or trial sessions (offer to answer people’s questions to get them on the phone!)
Messaging For Your Event Attendees
Messaging For Your Event Attendees
Before Your Event
Attendees will receive automatic reminds from Leland 24-hours and 5 minutes before your event starts
As an event host, you have the ability to send a short blast to your event registrants to generate hype and remind them to attend live.
Go to your Coach Calendar tab
Click "Message" and type a short note to send to attendees
Keep it brief, energetic, and clear!
Do not spam your attendees multiple times with reminders as this creates a poor experience.
After Your Event
You can send a message after your event to encourage attendees to book time/intro calls with you, share discount codes, plug certain packages, and share the event recording link in Leland+.
Do not share LinkedIn connection requests or links to off-platform services
On-Platform Events FAQs
On-Platform Events FAQs
How do I start my session and can I log in early?
10 minutes before the start of your session, the link will populate in your Google Invite, and your coaching dashboard will also have a blue banner at the top asking if you'd like to start your event. After joining that event - you are live!
What features does the video session have?
How do I share my screen?
How do I mute a participant?
Will someone from Leland do an introduction?
You will run the event beginning to end! You control the pacing for how you manage introductions and moving through your content.
Will someone be monitoring chat?
Same as above, there will not be a co-host, so you will monitor the chat (and can do so while sharing your screen!)
❗No outside coaching business logos can be used in your event materials and absolutely NO links to off-platform purchasing (e.g., a coaching profile on another site)
Event Recordings and Leland+ 🎤
By default, our video platform records all events. If you would NOT like your event recorded, please make sure to turn the recording feature off once you start the meeting.
Event recordings are available to view on Leland+, but they are not automatically uploaded to the library. Please submit a support ticket to request that your recording be added to Leland+.
Once in Leland+, your recording is tagged to your Leland account, making it easy for viewers to connect with you. You will also earn passive income based on engagement with your recording. More info here.
If you request to have your event recording uploaded to Leland+, it must meet our Leland+ content guidelines. Once uploaded, a Leland team member will send you the recording link in Leland+ and you can distribute it to attendees. To watch, they’ll need to sign up for a Leland+ trial or have an active Leland+ subscription.
Review Details ⭐️
Events are an essential way to gain many positive reviews quickly for your coaching profile. Deliver an excellent experience, and users will be much more likely to leave you a glowing review. This will help your coaching business grow.
Ways to Promote Your Event 🚀
Here is a graphic template you can use to share on social media!
Share on all your socials
Share on all your socials
Make sure to tag Leland and we will hype up your post!
Utilize your personal network
Utilize your personal network
Have friends/family who know people that could benefit from your services? Share with them! We’ve seen personal networks have ripple effects. This is also a great time to offer a friends/family discount.
You can also share in professional Slack communities, firm groups, etc.
Leverage the power of referrals
Leverage the power of referrals
Ask participants to refer a friend who they think could benefit from the session.
Message current and former clients
Message current and former clients
Events are a great way to nurture existing clients and remind them that your coaching is valuable!
Have a giveaway/contest
Have a giveaway/contest
Let people know in your description that you’ll be hosting a giveaway at the end of the event. This can be a free 1:1, discount code, etc.
How to Generate Leads 💸
In each free event, you should direct attendees to your coaching profile during and after the event.
Offer discounts for hourly coaching or packages
Offer discounts for hourly coaching or packages
Create discounts on your coach dashboard, either % or $ off. Add them to your deck and in the post communications you send. You want to make the discount as easy to type as possible:
Good Format: Short and concise, conveys the discount
erika-m-15hourly
erika-m-250offpackage
Bad Format: Too long
erika-m-93782648920384
Pro Tip: Add a time block for urgency!
Free Resources
Free Resources
You can have attendees message you on Leland. This is a great way to get them in your inbox and on the Leland platform.
GMAT/GRE Coach Avi L. has offered a “Free Diagnostic Test and Feedback Session” to anyone that messaged him.
Examples
Test: Study guides, study plans, common vocab/math tips, mock test
Career: Common behavioral and technical questions, resume and CL guide, networking templates
Education: Sample essays, application checklist
Intro Calls
Intro Calls
Encourage people to sign up for 15m free intro calls!
Tips:
“You can use the 15 minutes for whatever you like. Don’t be afraid to ask for direct advice, that’s what the time is for!”
“I have limited spots in the next few weeks for coaching”
“I encourage you to set up a call to see if we’re a good coaching pair”
Event Examples + Ideas 👩🏼🏫
Types of Events
Presentation / Lesson: Help attendees learn a specific topic, provide value your top tips and tricks. High quality, more valuable content → more leads!
🟢 Pros: Good way to show clear value, audience leaves with something tangible
🟡 Cons: More preparation, higher bar around content/material
Live Exercise: Walkthrough how to apply a framework or skill, redline a resume or essay live, review a case study. You can leverage content in Leland+ if you don't have materials on-hand!
🟢 Pros: Directly demonstrates your expertise, coaching style and value; doesn't require a full slide deck
🟡 Cons: Some preparation required (sourcing materials), harder to structure without a slide deck
Ask Me Anythings / Office Hours: Low-effort, high impact sessions where audience asks questions
🟢 Pros: Answer specific question around attendees’ specific needs
🟡 Cons: Sometimes audience members don’t come with questions, so it may be harder to sell expertise
AMA Best Practices:
An intro slide with your name, photo, and a quick overview of your background.
(Optional) A brief context-setting slide if you’d like to introduce key themes or talking points before diving into Q&A.
An outro slide with a link to your Leland profile and a clear Call To Action (CTA!) so attendees can connect with you afterward.
Use the AMA template deck here.
Co-Hosted Events: Run an event with a fellow coach or colleague!
🟢 Pros: Share content development efforts with another expert, attendees get exposure to different coaches and styles
🟡 Cons: Requires more coordinated effort for set up and content development
Event Titles
An effective title includes the following characteristics:
Clear: Identifies the specific topic of the session, resonates with the intended audience, and is usually tied to a coaching category (MBA, Software Engineering, GRE, etc)
Communicates Value: Ties the event to a desired outcome or achievement
Brief and energizing: Short and punchy titles that excite, intrigue, and motivate attendees to register
Example titles from real, successful events (make these your own!):
School Admissions
School Admissions
MBA / Grad School
Perfecting [Skill]: A Guide to Writing [Personal Statements, Essays, Resumes]
Comprehensive Application Overview for [SCHOOL]
Preparation Schedule: How to Balance Work and Applications
Cracking the [XYZ] Interview
Get Off the Waitlist: Strategies to Get In
The Truth About MBA Essays: What Works, and What Doesn't
Law School Application Red Flags
Undergrad
Building a College-Ready Resume
Writing Winning College Essays
Navigating the College Application Process 101
Choosing the Right College Fit
Preparing for a Gap Year
Career
Career
Consulting
Recruiting 101: Consulting Careers
Networking for Aspiring Consulting Professionals
Mastering Market Sizing
Authentic Storytelling to Ace the McKinsey PEI
Finance
IB Resume Secrets: What Actually Works
Crafting a Strong Resume for IB/PE
Networking Your Way into PE
Technical Interview Strategies
What to Know About IB Recruiting
Behaviorals Toolkit: Tips to Nail the Interview
Tech
Effective Coding Practices and Code Review
How to Crush the PM Technical Interview
Confessions of a PM Hiring Manager
Breaking into Big Tech: Tips to Master [XYZ]
Test Preparation
Test Preparation
SAT/ACT Prep Strategies
Exam Overview and Strategies
Time Management for SAT/ACT
Critical Reading Deep Dive
ACT Math Mastery: Tips and Techniques
GMAT/GRE
Mastering GMAT Quantitative Skills
GMAT Verbal Excellence
Test Day Strategies and Logistics
How to Tame Test Anxiety
DAT/MCAT
Crushing Sciences: Biology and Chemistry Focus
Mock Exam Analysis
Psychological, Social, and Biological Foundations for the Test
Templates 🎨
💻 Deck template (make sure to click “Use template for new design”)
Event Setup 🎤
Go to Offerings —> Free Events.
Select “Create an event”.
Follow the website prompts. To create your event, you'll need:
List here
Event Category
Event Audience
Event Description
Key Takeaways
Event Duration, Date & Time
Event Graphic (You can leverage this template)
Your event is live! Once you click submit, attendees can begin to register, and you will see receive a confirmation email.
🚨 Event Cancellations: Once there are attendees enrolled in a session, you can no longer cancel it. If there is an emergency situation that occurs, please submit a support ticket.