Top earning coaches on Leland tend to follow a similar playbook. They clearly demonstrate the outcomes they have driven, host events every month, learn how to sell themselves to others, deliver an exceptional client experience, and build long-term relationships.
If you want to set yourself up for long-term success on the platform, try the following tips and tricks. We are excited to see you become a top earner on Leland!
1. Focus on Outcomes
Your profile should make it obvious what impact you have created in the past and what a future client can expect from working with you. The first places clients look are your headlines and your category qualifications, so make sure both clearly highlight the results you deliver.
Clients want to understand your track record. Be specific about:
The schools and programs you have helped clients get admitted to
Average score increases on exams
Companies where clients have landed offers
Skills, projects, or goals you have helped people accomplish
Clear, concrete outcomes help clients see why you are the right coach for them. Below are examples of the kind of content you could consider including in your category qualifications to strengthen them:
A couple ways I have partnered with clients in the past are:
Example 1: Project description and impact
Example 2: Project description and impact
Example 3: Project description and impact
My past client results include:
STANFORD UNIVERSITY
Civil and Environmental Engineering
Computer Science
Electrical Engineering
HARVARD UNIVERSITY
Data Science
Education Leadership, Organization and Entrepreneurship
UNIVERSITY OF PENNSYLVANIA
Chemical Engineering
Computer Science
Electrical Engineering
Another way to demonstrate outcomes is to collect vouches (before going live) and reviews (after going live). Potential clients love the ability to read about how other clients have liked working with you.
2. Host Two to Four Events Per Month
Events are one of the most effective ways to showcase your expertise and build trust at scale. Our top earning coaches consistently host multiple events per month because events generate a steady flow of warm, high intent leads.
Free events are marketed at the top of each category page, organically driving attendees to your events. We also welcome you to market your own events, including posting on socials and sharing with your networks.
When you host events regularly, you position yourself as an expert in a specific category, create familiarity with your coaching style, and often, attendees convert directly into paying clients.
Here are a couple of examples of the types of events coaches host on Leland:
3. Learn How to Sell
Ultimately, the product you are selling in your coaching business is you. Ensuring that individuals convert to paying clients requires learning how to sell yourself.
To this end, intro calls are one of the most important moments in the client journey. Most clients reach out to two to three coaches before deciding who to work with, and they may be preparing to spend hundreds or thousands of dollars. Your ability to explain why you are the best fit to help them reach their goals will make all of the difference.
Strong sellers do the following:
Introduce who they are and what makes them qualified
Ask clear questions to understand the client’s goals and timeline
Recommend a specific plan for how to get started
Explain the value of working together now rather than later
Guide clients toward longer term packages that support them through their full journey
Selling well is not about being pushy. It is about giving the client clarity and confidence that you can help them get where they want to go.
Another way to promote yourself is by posting on your social media channels. LinkedIn is a great place to start, with a number of ways to share that you are coaching on Leland:
4. Deliver an Exceptional Client Experience
High earning coaches consistently deliver a top tier client experience. This is what earns five star reviews, strong written testimonials, repeat business, and referrals. It also boosts your search ranking on the platform and increases your overall conversion rate.
Providing a great experience means:
Setting clear expectations around timelines and communication
Coming prepared to each session
Giving high quality and actionable feedback
Providing frameworks, examples, or templates when helpful
Motivating and inspiring the client towards action
Helping clients make real progress and feel supported throughout the process
If you do this well, clients will happily leave great reviews and recommend you to others, which compounds over time.
5. Build Long-Term, Outcome-Focused Relationships
The best coaches on Leland do not think in one-off sessions. They help clients through full journeys. This may mean an entire application cycle, several months of test prep, a complete recruiting process, or ongoing career support.
Examples of this approach:
Instead of a single resume review, offer a full recruiting package
Instead of one GMAT call, offer a structured multi-week plan
Instead of one portfolio review, offer ongoing support and feedback
Clients want a trusted partner who will stay with them until they reach their goal. Position yourself as that partner and structure your packages accordingly.
Becoming a top earner on Leland is about clarity, consistency, and creating real value for clients.
Focus on outcomes
Host events consistently
Sell clearly and confidently
Deliver an excellent experience
Build long-term relationships focused on results
We are excited to see you succeed!