Our goal with the Leland search experience is to connect clients with the coaches who are the best fit for their goals, while helping deserving coaches increase visibility and grow their business. Your ranking in search is influenced by both the strength of your profile and the quality of your client interactions.
Below are the key factors and best practices that will help you stand out and show up more often in search.
How Leland’s Search Algorithm Works
The platform considers a range of signals that help identify engaged, reliable, and high-quality coaches. Some of the primary factors include:
Client Responsiveness & Intro Call Acceptance: Replying quickly to inquiries and consistently accepting intro calls demonstrates reliability and engagement.
Service Reliability & Cancellation Record: Coaches who consistently honor their commitments and maintain low cancellation rates rank more favorably.
Calendar Management & Availability: Keeping your calendar synced and offering clear availability helps ensure clients can easily book sessions with you.
Client Feedback & Reviews: A strong track record of positive reviews signals to both the platform and future clients that you provide a great coaching experience.
These signals work together to ensure clients are matched with coaches who provide strong, dependable support.
How to Improve Your Ranking and Attract More Clients
Use the best practices below to strengthen your profile performance and increase conversion when clients land on your page:
Create a Strong Category Listing: Ensure your description clearly speaks to the people in that category. Use specific, relevant details—not general statements. Build category-specific packages to make your offer tangible and easy to understand.
Craft a Standout Headline: Since your school and company are already displayed, use your headline to differentiate yourself. Highlight storytelling, lived experience, background, or unique value.
Share Clear Qualifications: Clients want to understand why you are the right coach. Go beyond listing credentials — explain how your experience translates into meaningful outcomes.
Collect Reviews Consistently: Reviews build trust and significantly improve conversion. Ask every client you support to leave a review.
Respond Promptly to New Leads: How quickly you respond to the first message directly impacts your search ranking and likelihood of converting the lead.
Focus on Your Strongest Categories: You don’t need to coach in every category. Concentrate where you’re most confident and credible.
Host Events: Events are a great way to increase visibility within a category and demonstrate your coaching style.
Convert Intro Calls into Clients: Once someone books an intro call, they are showing clear purchase intent. Approach every intro call with preparation, clarity, and value — strong conversion signals boost your ranking.
In Summary
Search ranking on Leland is influenced by your:
Profile clarity
Responsiveness
Reliability
Client reviews
Ability to convert interest into booked sessions
The better your visibility and the stronger your client experience, the more the platform will surface you to prospective clients.