Your Leland earnings are based on the hourly rate you set in your Pricing tab. It's worth revisiting that number periodically, because pricing doesn't just determine how much you make per session. It shapes both how many leads reach out to you in the first place and how many of those leads actually convert.
Pricing impacts outreach.
Price is one of the first signals a potential client uses to size you up before ever messaging you.
Two things can occur with pricing that's out of touch with your market:
1) Price too high relative to what your category typically supports, and you can price yourself out of leads who would otherwise have reached out.
2) Price too low relative to your experience and track record, and it can raise the opposite concern: clients wondering why someone with your background is priced like a newcomer. Either extreme can quietly suppress how many people reach out at all.
Pricing impacts conversion because price signals value.
Once a lead does reach out, price plays a role in whether they book. A price that doesn't match the value being communicated elsewhere on your profile, headline, bio, reviews, outcomes, creates friction at the moment of deciding. A price that's well-matched to your credentials and results makes the decision easier, because it feels earned rather than arbitrary.
How to check your price:
Look at coaches with a similar background in your category. If you're priced well below people with comparable experience and outcomes, you may be leaving money on the table without gaining anything in lead volume.
Watch your own lead volume. If you're consistently busy and turning away interest, that's a signal you likely have room to raise your price. If leads are quiet, a lower price can help you build traction and track record before raising it later.
Remember that price and proven outcomes are directly linked. As your reviews, outcomes, and track record grow, your price should generally grow with them. A price that hasn't moved in a long time while your profile has grown substantially is worth a second look.
Don't evaluate price in isolation. A higher price can be entirely justified if your profile clearly backs it up. A lower price can also be a valid, intentional strategy for a newer coach focused on building a client base first. What matters is whether your price matches the story the rest of your profile is telling.
Signals it's time to raise your price:
You've gotten more experienced and driven more outcomes. More reviews, more results, and a stronger track record are exactly what justifies charging more. Price should move as your evidence does.
You're getting a lot of volume. Consistently high demand, a packed calendar, or having to turn people away all point the same direction: the market will bear more than you're currently charging.
Signals it's time to lower your price:
Your volume is dropping dramatically. A sharp, sustained drop in leads or bookings, especially without an obvious external cause, can mean your price has drifted out of step with what your category or credentials currently support.
Leads aren't converting. If people are reaching out and booking intro calls but consistently not booking, price may be the sticking point, particularly if the rest of your profile (reviews, outcomes, packages) is strong and shouldn't otherwise be the barrier.
Leland also helps drive visibility for Experts through partnerships, platform visibility, and livestreams, but pricing is one of the few levers that's entirely in your hands. It's worth checking on a regular basis, not just when you first set up your profile.