It’s natural for pet parents to wonder if they’re making the right choices for their pets, but it’s not always easy to know what questions to ask. In an attempt to provide consumers with guidance, the World Small Animal Veterinary Association (WSAVA) has posed a series of questions that may be helpful when choosing a pet food.
While these questions are well intentioned, they do not tell the whole story. For instance, at Life’s Abundance the safety of your family is of utmost importance to us.
Some ways we ensure this safety:
Maintaining control over our products by refusing to sell through retailers, whether online or brick and mortar. That’s because selling through a third party puts responsibility for product storage conditions, pest control and shelf life monitoring into the hands of their employees and contractors.
Thanks to our direct relationship with you and our Quick Notification System, we can reach you quickly in the event there is ever a question about the finished quality of a product you received.
As a private, employee-owned company, we are guided by our purpose of empowering people and pets to live happier and healthier lives. In practice, that means that we do not take shortcuts, make compromises or engage in gimmicks for the sake of the bottom line.
That said, we also value transparency and are happy to provide these answers to the WSAVA guidelines.
ABOUT THE BRAND
Do they employ a Nutritionist, and who formulates the diet?
In over twenty years of producing premium products, the core values of our product formulation philosophy have never wavered and we remain steadfast in our commitment to provide families with optimal nutrition for their pets. While the make-up of our team has changed over the decades, the pillars of our current product formulation team include in-house staff, as well as industry-renowned veterinary nutrition professionals with vast experience, in some cases including years on staff the world’s largest and most recognizable pet food brands. By choosing this approach we have access to leading experts in their respective fields, which enables us to refine and improve our formulas with the benefit of different views as well as the latest science within the different specialties.
What is the quality control process for ingredients and finished products?
We make premium products and go to great lengths to ensure that they’re in the premium condition we strive for when you receive them. We do this by:
Testing to ensure products are free from pathogens.
Shipping products directly to you from one of our own warehouses.
Ensuring the quality of every batch with our on-staff Quality Control department.
Meeting or exceeding Association of American Feed Control Officials (AAFCO) standards.
ABOUT THE PRODUCT
Feeding Trials & Nutrition Adequacy Statement
All of our foods meet or exceed AAFCO standards and include an AAFCO statement on the label. We are currently engaged in AAFCO-aligned feeding trials which is a years-long process. Our formulas that have already successfully completed the process are: Lamb Meal & Brown Rice All Life Stage Dog Food, Chicken Meal & Brown Rice All Life Stage Dog Food and our maintenance formula Weight Loss Formula for Adult Dogs.
How many calories per gram or serving of food?
Our nutritional labeling follows AAFCO guidelines. In line with this, the calorie content for our foods can be found on the product package and on our website. It is expressed as kcal/kg. To convert this to grams, divide the calories by 1,000.
Does the company provide immediate contact information such as a phone number or email address?
As a 100% employee-owned company we pride ourselves on providing first class customer service. When you call us during business hours, you’ll talk with an employee-owner on our Customer Care team. We’re also available by email and through chat on our website.
Who makes the food?
All of Life’s Abundance dry foods are manufactured by Brightpet Nutrition Group, with facilities located in Ohio and New York. This manufacturing partner has a sterling reputation for producing superior quality pet foods.
While they do produce products for other companies, it is important to note that all of our formulas, and even our vitamin mixes are proprietary and are not produced for any other brand.
Not only do we have long term relationships with our manufacturers, as with all of our products, we routinely monitor the production of these foods, to ensure that all of our products live up to our exacting standards.