In order to access your Points Program settings go to Line Loyalty app > Loyalty Program.
🏷️ Points Name
Default value: points
This setting controls the label displayed to customers on the storefront, such as in your loyalty widget or customer portal.
Example:
If you enter “Beauty Points”, customers will see “Beauty Points” and “You have 100 Points”.
Default name: Points
💡 Tip: Use a term that matches your brand’s tone, such as Credits, Coins, or Rewards.
🧮 Point Calculation for Orders
Field: Point calculation for orders
Determines which parts of an order total count toward earning loyalty points.
Options:
Exclude shipping — Points are calculated on the subtotal excluding shipping charges.
Exclude taxes — Points are calculated on the subtotal excluding tax amounts.
Example:
If a customer spends $120 (including $10 shipping and $5 tax) and both options are checked:
Points will be calculated on $105 only.
💡 Tip: Most merchants exclude shipping and taxes to ensure customers only earn points on product value.
🚫 Exclude Customers
Field: Exclude customers
Allows you to exclude specific customers or groups from earning or redeeming points based on Shopify customer tags.
How to Use:
Enter one or more customer tags (e.g.,
wholesale,staff,VIP).Customers with these tags will not earn or redeem points.
Example:
Adding the tag wholesale will prevent all wholesale customers from participating in the loyalty program.
💡 Tip: Use this for internal testers, employees, or B2B groups where loyalty points shouldn’t apply.
⏳ Point Expiry
Field: Point expiry
Sets how long customers can keep their points before they expire due to inactivity.
Options:
Never expire — Points remain valid indefinitely.
Expire after X months — Points expire automatically if the customer is inactive for a specified number of months.
Example:
If you set expiry to 12 months, a customer who doesn’t earn or redeem points for 12 months will lose their points balance and it will be reset to 0.
💡 Tip: Expiry encourages repeat purchases and re-engagement. Communicate this clearly in your loyalty program terms.
🧠 Best Practices
Keep your points name consistent across marketing materials and emails.
Regularly review excluded tags to ensure your rules align with your customer segments.
Consider enabling point expiry to increase customer engagement.
Always test new configurations with a test customer account before going live.
Need more help?
👉 Check out our other guides:
How to exclude a specific collection from redemption
Dedicated Loyalty page
Or contact our support team anytime — we’re happy to help!