Tags are flexible labels you can apply to Assets to categorize and organize them in your Library. Unlike rigid folder structures, tags let you classify Assets in multiple ways, making it easier to find what you need.
How tags work
Each Asset in your Library can have multiple tags. When you search or filter by a tag, you'll see all Assets that share that label—regardless of where they live in your Kits.
For example, a single product photo could be tagged with:
The product name (e.g., "Widget Pro")
The campaign (e.g., "Summer 2024")
The content type (e.g., "Lifestyle")
The status (e.g., "Approved")
This flexibility means team members can find Assets through whatever path makes sense to them.
Why use tags?
Tags help you:
Find Assets faster by filtering on criteria that matter to you
Organize across categories without duplicating files
Build dynamic Galleries that automatically include Assets with specific tags
Keep your Library tidy as your collection grows
Tags vs custom fields
Both tags and custom fields add metadata to Assets, but they serve different purposes:
Tags | Custom fields |
Free-form labels | Structured data with defined types |
Quick to add on the fly | Require setup by admins |
Best for flexible categorization | Best for consistent, searchable attributes |
Multiple tags per Asset | One value per field (or multiple for checklists) |
Use tags for ad-hoc organization and quick categorization. Use custom fields when you need structured data like dates, status dropdowns, or numerical values.