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Portal Search Engine Visibility (SEO)

Control whether search engines can index your public Portal.

Edward Boatman avatar
Written by Edward Boatman
Updated today

Choose whether your public Portal appears in search engine results.

Only Owners and Admins can change Portal search engine visibility.

Understanding search engine indexing

When your Portal is indexable:

  • Search engines (Google, Bing, etc.) can find it

  • It may appear in search results

  • Anyone can discover it by searching

When your Portal is not indexable:

  • Search engines are told not to index it

  • It won't appear in search results

  • Only people with the direct link can find it

Configuring search visibility

  1. Open a Portal's Share Settings

  2. Ensure public access is enabled

  3. Enable or disable search engine indexing

When to allow indexing

Allow indexing for:

  • Public brand resource centers

  • Press kit portals you want journalists to find

  • Content meant for broad discovery

  • Community resource hubs

Block indexing for:

  • Partner-only content

  • Pre-release materials

  • Client-specific Portals

  • Anything meant for limited audiences

How Portal indexing affects Kits

Kits and Portals have separate and independent SEO settings. Enabling search engin indexing for a Portal does not automatically make its Kits indexable, and vice versa. For maximum visibility in search engines, ensure both the Portal and its Kits are set to allow indexing.

Technical details

Lingo uses standard robots meta tags and directives to communicate with search engines. Note that:

  • Changes may take time to reflect in search results

  • Search engines respect these signals but aren't required to

  • Previously indexed content may remain in search results temporarily (turning off public access or enabling a password will immediately stop access)

Learn more

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