A/B testing in LiveRecover allows you to experiment with different messages and discounts to see which version boosts conversions the most—much like trying two recipes to find the more delicious one. Here’s how to set it up in the new Flow Builder:
1. Create or Edit Flows
From your LiveRecover Dashboard, click Flows on the left-hand sidebar.
Either Create Flow (if you’re starting fresh) or select an existing flow and click Edit.
2. Specify the Trigger and Filter
In the Flow Builder, open the Trigger node.
In the Segmentation section, choose Customer Group from the drop down.
For Flow A, set Customer Group = A+B.
For Flow B, set Customer Group = C+D.
This step is essential for creating two distinct flows that reach separate groups—ensuring a valid A/B test.
3. Customize Your Message & Discount
Initial Message: Craft your text. Try different tones—casual vs. formal, or mention that you’re a real person (“I’m not a bot!”).
Discount Type: Decide what offer to give this group (percentage off, fixed-amount discount, or free shipping). For example, you might test 15% off in Flow A and 20% off in Flow B.
Agent Response: Update what the agent should say if a customer replies “yes.” This can also differ between Flow A and Flow B.
4. Repeat for the Second Flow
Once you’ve configured Flow A (Customer Group = A+B), create or edit Flow B.
In Flow B’s Trigger node, set Customer Group = C+D.
Make sure to vary only the elements you’re testing (e.g., discount amount or message tone) so you can isolate which factor drives better results.
5. Activate and Monitor
Save both flows and toggle them Active so they run simultaneously.
Let them run for at least a week (or until you have enough data) to compare performance.
Check metrics like Conversion Rate, Reply Rate, or Recovered Sales for each flow to see which version performs best.
By following these steps, you’ll have two separate flows targeting different customer groups, making it easy to pinpoint which message, tone, or discount resonates most.
If you have any questions or need help setting up a flow, contact support@liverecover.com for assistance.