In this guide, we will discuss the differences between dynamic and custom discount codes so you can optimize your promotional strategies effectively.

1. Dynamic Discount Codes:

Nature: Generated by our team and personalized (unique per customer).

Functionality: Unique codes for individual users or segments, these always start with LR for LiveRecover and then have an alphanumeric sequence following the “LR-”.

Use Case: Effective for personalized promotions. Each user receives a distinct code with set prefix. In case you have more than one SMS channel, you can always pinpoint when the discount code is generated by LiveRecover.

Example: "LR-ECY499" for a 10% discount for a specific user.

2. Custom Discount Codes:

Nature: Unique per customer and created based on your preference of a specific prefix.

Functionality: Allows you to combine a static code followed by a unique sequence.

Use Case: Offers flexibility to create discounts based on your desired prefix. For instance, if you want to use a static code for a certain segment but also want each code to be unique so you can identify the customers later, you should use custom codes.

Example: "BFCM-TFE953" for 10% off.

In summary, dynamic codes are personalized for individual users but with a common prefix, and custom codes provide the ability to choose a desired prefix. Each type serves different purposes and can be strategically employed based on your promotions.