Using Google Questions and Answers to effectively build out an FAQ, complete with common questions, location specific offerings, and on-brand answers is a consistent recommendation we make for brands and their agencies.
Individual uploads
Publishing a question for a handful of locations can easily be managed within the application. This process allows a question to be posted and answered for individual locations at a time.
Uploading for individual locations:
Go to Manage Locations and select the location you wish to post a question for.
Select the Add a question widget located to the right of the location name.
In the pop-out that appears, write and post your question.
Bulk uploads
Similar to our other Bulk Uploads, Q&A requires a correctly formatted CSV file saved and filed out correctly.
Uploading Q&A in bulk:
Go to Manage Locations, open the Manage Bulk Activity, and select Bulk Upload Q&A.
Download the pre-populated CSV which contains a list of all location IDs.
Remove any locations that will not be receiving Q&A. The remaining location rows should then be assigned both a question and answer.
Once complete, save file as a CSV, and upload.
Monitoring
In effort to maintain a continuous transparency when it comes to monitoring and reporting, we have added the option to receive notices for Google Q&A. These can be sent out at whatever frequency makes the most sense (daily, weekly, or monthly), and can be sent to users both in and outside of the application.
Setup Q&A notification:
Go to Settings, open Report Management, and select New Report.
Fill out required fields, change the report type to Q&A, and set report preferences.
Create report.