When it comes to accurately tracking your Google My Business traffic, you will need to set up UTM tracking codes for each of your locations. 

For those that do not know what a UTM tracking code is, they are simple codes that you attach to the end of a URL in order to track a source, medium, campaign name, campaign term, and campaign content. This enables Google Analytics to tell you where traffic is coming from, as well as what campaign directed the traffic to your site.

Once your new URL is live on each of your listings, you need to now be able to track the traffic in Google Analytics for the entire account and for each individual location. The way to do this is by creating a new segment within your GA property.

We have prepared a Best Practices Guide that helps you through the process, from one location to your entire organization.