There are 3 types of short business summaries you might see on Google Maps: business descriptions, editorial summaries and review snippets.
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Here is the one description that is generally in the control of the business. This field can hold up to 750 characters (250 show directly) and is the perfect spot to show what you offer, what sets you apart, your history, or anything else that's helpful for customers to know. Google recommends that you focus primarily on details about your business instead of details about promotions, prices, or sales. Note that URLs or HTML code are prohibited.

Please see the samples below of excellent business descriptions:

Google Example
​We're an independent ice cream shop located steps from the center of town, and are proud to be the favorite for locals to meet friends for a cone or call for a fresh pizza, delivered straight to their home. We serve 35 flavors of homemade, hand-churned ice creams and sorbets year-round, and the pizza oven turns out New York-style pies every day from midday until close. Come see us today!

Tiffany's New York Store
​Since 1837, Tiffany & Co. has been the world's premier jeweler. Explore our collections of iconic engagement rings, cherished gifts and visionary jewelry designs, all crafted from the finest materials and most spectacular gemstones. Shop for engagement rings, watches, and timeless gifts in New York, NY.

Northwestern Medicine Prentice Women's Hospital
​Northwestern Medicine is proud to have four hospitals ranked among “America’s Best” by U.S. News & World Report, 2019-20. Anchored by Northwestern Memorial Hospital, the #1 hospital in Illinois and a top 10 hospital in the nation, we’re leading the quest for better care and better treatments in the Chicagoland area. With more than 200 locations across Chicagoland, better care and better treatments are never far from home. To learn more, visit our website."

Unlike business descriptions, editorial summaries cannot be edited. Google writers compile these short summaries, which give you a quick snapshot of a popular business. These summaries are phrases or sentences that you often see when you click the business on Maps.

Editorial summaries show on the map or alongside review and rating information, such as in the “review summary” section.
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Review snippets are algorithmically selected quotes from Google users that provide information on the keywords most mentioned by reviewers.

You can see the most common words and phrases associated with a business in bold. Under each snippet, you’ll see the number of other users who have mentioned those terms in their reviews.

You cannot choose which reviews are used for snippets.