New profiles are loaded with 4 default roles, each (sans Owner) has a set limited functionality throughout the application:
Owner: Controls all aspects of the application including access/control over the in-application credit card billing.
Admin: Controls all aspects of the application with the exception of accessing/controlling the in-application credit card billing. This is reserved for the Owner status.
Editor: Controls all aspects of the application with the exception of changing the settings of the application. This is the primary role given to anyone managing reviews, responses, questions, and listing content.
Read Only: Simple read-only access for the account.