In this article, learn more about the following:
1. Introduction
You can fine-tune and customize the following for each social media channel in Post Builder:
Scheduled Date and Time
Content (copy and media files)
If you have customized or modified the date and time or content for different selected social media channels in the second Fine-Tune Content step, returning to the Generic Content step and changing the generic scheduled date and time or the generic content will not apply to any of the channels that you have fine-tuned.
You must first clear any fine-tuned updates by checking which channels have fine-tuned date and times or content in the Generic Content panel. Click "See more" to view which channels have fine-tuned date and times, copy, or media files.
Please note that the fine-tuned changes to scheduling or content will override any generic scheduling or content for all channels that have been fine-tuned.
2. How to draft generic content and then fine-tune it
Scheduling in the Generic Content step
When creating a new post in Post Builder, in Generic Content first step, you can define a date and time that will apply automatically to all the social channels of your post:
Define Generic Content (first panel)
You can define copy and upload media for your post in the Generic Content step, which will automatically be applied to all channels you have selected.
Fine-Tune Content for Each Channel (second panel)
Then, in the Fine-Tune Content panel, you will be able to set a specific date and time for each social channel you have selected:
You can also fine-tune the content to change the media files or copy for a specific channel.
For example, if you wanted to add some hashtags for X/Twitter, then you would add the hashtags only to X/Twitter when fine-tuning the post.
For simplicity, the generic date & time are displayed throughout the app, i.e., on your dashboard as well as in List View, Calendar View, and Post View.
If you update the date and time of your post in the first Generic Content panel of Post Builder, then that date and time will be displayed accordingly everywhere in Loomly. Unless you need to set a specific date for each channel, we recommend that you set the date & time of your post in the first rather than the second.
💡 Tips:
You can ungroup posts from Calendar View to see each social media channel's scheduled date and time.
If you have a post variation, you have fine-tuned date and times or content for at least one social media channel.
3. How to edit fine-tuning
You can clear fine-tuning for the date, copy, media, or all on the post or channel level.
Clear fine-tuning at the post-level by going to Generic Content and expanding the note.
Clear all date fine-tuning
Clear all copy fine-tuning
Clear all media fine-tuning
Clear All Fine-tuning (date, copy, and media)
⚠️ Please note that all fine-tuning, such as mentions and media metadata, and dates & times, will be cleared for all channels with the Clear All Fine-tuning button.
Clear fine-tuning at the channel level by going to the fine-tuning panel, picking a specific channel with fine-tuning
Reset date changes to clear only the fine-tuned scheduling for the channel
Reset copy changes to clear only the fine-tuned copy in the text field for the channel
Reset media changes to clear only the fine-tuned media for the channel
Clear All Fine-tuning to clear all fine-tuned scheduling, copy, and media for the channel you are viewing
a. How to edit fine-tuned scheduling
Are there any channels with fine-tuned scheduling?
If no, change the Scheduled Date & Time field in the Generic Content panel.
If yes:
Please update the date & time in the Fine-Tune Content panel for each channel with fine-tuned scheduling; otherwise, the rescheduling won't be applied to any channels with fine-tuned dates.
Otherwise, you can clear fine-tuning at the post or channel-level.
Clear the fine-tuned dates in Generic Content step to have the generic scheduling applied to all channels.
Clear all fine-tuning to reset all scheduling and content to the generic version, or reset date changes in the Fine-Tune Content panel for a specific channel.
📝 Note: If a post has not yet been published to at least one channel, you can easily drag & drop ungrouped posts in Calendar View to change the date of a post.
b. How to edit fine-tuned copies
Are there any channels with fine-tuned copy?
If no, then edit the copy in Define Generic Content and save the post.
If yes:
Please update the copy in Fine-tune Each Channel for each channel with fine-tuned copies; otherwise, the content won't be applied to any channels with fine-tuned content.
Otherwise, you can clear fine-tuning at the post or channel-level.
Clear the fine-tuned copy in Generic Content step to have the generic copy applied to all channels.
Clear all fine-tuning to reset all scheduling and content to the generic version, or reset copy changes in the fine-tuning panel for a specific channel.
c. How to edit fine-tuned media files
You can replace media files in the Fine-Tune Content step for a specific channel by removing, adding, or replacing the generic media upload.
To clear any fine-tuning changes:
You can press Reset media changes if you have any fine-tuned media in the fine-tuning steps to reapply the generic media files for that channel.
Clear the fine-tuned media in the Generic Content step to have the generic media applied to all channels. Note that you will need to redo all fine-tuned media settings such as cover images, titles, tags, etc.
Please watch this webinar to learn more about how to use Loomly's Post Builder.
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